wins Best Online Retailer at Mobile Choice Awards wins Best Online Retailer at Mobile Choice Awards

Mobile Choice Consumer Club members and a wider audience of 80,000 voted in our awards and of them, we invited consumers who  bought their phone online to rate the service they received. Website design and functionality together with customer experience and satisfaction were the key factors for success.

And the winner is...

This year's winner has an impressive track history. They were the first website to sell mobile phones in the UK and are part of the Carphone Warehouse group so you can be sure of getting quality service at a very good price. With over 100 smartphones in stock they feature contracts from most UK networks and promise free next day delivery on your purchases.


Who doesn’t know of Amazon or has never bought anything from there… Great for buying mobiles that aren’t sold in bricks and mortar shops as well as accessories- at the best prices, Amazon is fast taking over from pure-play online mobile retailers.


With separate areas for personal and business customers, Vodafone have labelled all tariffs on their website well, making sure to label which bundles include what freebies. And freebies there are by the shedload. Whether you are trying to buy one of their £20 for 20GB bundles or getting the new iPhone 7, Vodafone make it easy.


Smart home, wearables, phones to drones and flip cases, there is very little you won’t get on the Expansys site. One of the biggest distributors of mobile products in the UK, they also have an area on the site where you can find upcoming phones and prices.

Carphone Warehouse

Although is owned by Dixons Carphone as well, the websites couldnt be more different. On the CPW website, you have a handy comparison tool, the ability to check which network offers what as well as how much it would cost on iD, their home-grown network and then either chat with their operators online or go in-store to finish the transaction.


One of the biggest networks in the country has an easy to use interface, quick checkout options as well as live chat help if you get stuck with one of their quadplay propositions in your shopping basket.

With deals from Vodafone, TalkMobile and EE, MPD make sure to again roll out the offers, savings, discounts and bundled deals that customers will find irresistible.


Whether it is SIM-only, contract, accessories or even to recycle your phone, O2’s website has got it all, and in a layout that is very intuitive. And they also have a burgeoning community that will answer any questions you might still have...