Mobile Choice Consumer Awards 2016: Here are the winners!

Mobile Choice Consumer Awards 2016: Here are the winners!

The Mobile Choice Consumer Awards ceremony drew to a grand close tonight after winners across various categories were announced based on voting by 25,000 members of the Mobile Choice Consumer Club, Mobile Choice magazine readers and the general public.

Here are the winners who prevailed over their competitors following closely-fought contests over the last few months.

Best Value Phone (under-£150)

Sony Xperia M emerged as the best value phone of the year in the sub-£150 category, beating the likes of Vodafone Smart ultra 7, Motorola Moto G 4G (3rd Gen), HTC Desire 530, Samsung Galaxy J5 and Huawei P8 Lite.

Best Value phone (under £300)

Our readers voted the Vodafone Smart platinum 7 as the best value phone in the sub-£300 category ahead of impressive competitors like Honor 7, Lumia 650, ASUS ZenFone, Alcatel IDOL 3 and Lenovo VIBE.

Tablet of the Year

The Apple iPad Pro 12.9 beat the likes of Samsung Galaxy Tab S2, Microsoft Surface Pro 4 and Lenovo Yoga Tab 3 to emerge as the tablet of the year and adding another feather to Apple's dominance in the tablet market.

Phone of the Year

When it came to choosing the ultimate phone of the year which anybody would want to own and possess, our readers voted for the Samsung Galaxy S7 Edge- a beauty of a device with curved edges, a splendid design and premium mobile computing capabilities. Those who lost out were the HTC 10, LG G5, Sony Xperia XA, Huawei P9 and Apple iPhone SE.

Best Camera Phone

Our readers overwhelmingly voted for the best-in-class dual rear cameras in the Huawei P9 which Huawei developed in partnership with Leica Camera AG. In this category, the Huawei P9 overcame the likes of Nexus 6P, HTC 10, LG G5, Samsung Galaxy S7 and Sony Xperia X to emerge the winner.

Most Innovative Device

Lenovo bagged the award for creating the most innovative device in the modular Moto Z phone, beating the likes of Huawei P9 (camera), Sony Xperia XZ (4K display) and ZTE Axon 7 Mini (Audio).

Best Headphones of the Year

OPPO's PM-3 headphones won the category at the cost of impressive competitors like Sennheiser PXC 550, Parrot Zik 3.0 and AKG Y50BT. The planar magnetic technology, a flexible headband, soft and thick pads and a lightweight design of the Oppo PM-3 led our readers to vote for them as the best headphones of the year.

HTC Vive also won the Best VR headset award ahead of Samsung Gear VR, Alcatel VR, Vodafone VR and Google Cardboard.

Manufacturer of the Year

Thanks to the sleek design of its new phones like the Galaxy S7, S7 Edge and the Galaxy Note 7, Samsung as been voted as the best manufacturer of the year ahead of Apple, Huawei, Motorola and Sony.

Best Network

EE won the Best Network of the Year award thanks to their range of products, data allowances and benefits to users over close rivals like Three and Vodafone.

Best In Store Customer Experience

Three won the award for the Best In Store Customer Experience for the fourth year in a row. Their  dominance in this category owes to the design of their stores, the friendly and knowledgeable staff and how their stores have become community hubs over the years.

Best Value Network

Virgin Media beat the likes of Giff Gaff, BT Mobile, iD and Tesco Mobile to emerge as the Best Value Network of the year. The range of fantastic deals offered by Virgin Media both in-store and online ensured their victory.

In terms of the best deals being offered in various price categories, Tesco Mobile won in the under-£15 category, BT Mobile won in the under-£25 category and Virgin Media won in the under-£40 category.

Best Customer Care

This category had the most number of participants in the short list and it was thus tough for our readers to pick one as a lot of things had to be considered to measure how good a network's customer care support is. Finally, our readers chose O2 ahead of competitors like Vodafone, Three, EE, BT Mobile, Virgin Media and Tesco Media. emerged at the best online retailer ahead of many contenders like Expansys, Vodafone, Carphone Warehouse, Amazon, EE, O2 and while Carphone Warehouse won the Best High Street Retailer award ahead of EE, O2, Three and Vodafone.

Hearty congratulations to all the winners and wishing them luck for next year's edition of the Mobile Choice Consumer Awards.