Our readers voted on their experience of visiting mobile phones stores: were they made to feel welcome; did the experience live up to their expectation of how stores ought to be; what they thought of the stores’ look and feel; and, of course, how well did store staff explain and demonstrate products and services to them…
You’d be hard pushed to find many people who have been to a Three store and not cracked a smile at some stage of their visit. The enthusiasm of the staff is only matched by the inventiveness of its marketing and promotions. Whether its raising colourful puppet hands in aid of getting better value for consumers or encouraging ‘holiday spam’ there is little doubt that Three is the most fun store to visit. A new store refit programme means it is easier for staff to demonstrate products in a clear and simple manner, without props or fanfare.
Our survey takers liked the fact that the emphasis in these outlets is on two things only; people and products. To aid this, the product range that appears in store is perfectly balanced and the staff are some of the best in the business when it comes to advice. The network’s stores don’t just shift boxes, they are community hubs. Not only do customers in many of its stores just drop by for a chat, the operator also opens its doors to community projects that help increase the public’s understanding of tech.
The reasons for Carphone Warehouse being on the shortlist can be attributed to many things, but in a nutshell, it is down to the retailer moving on from being just a mobile phone shop to being the go to place for a much wider range of products. Combining with PC World and Curry’s to offer a comprehensive selection of connected technology products has helped Carphone find favour with the paying public. Its Pinpoint sales assistant system was rolled out to even more stores, helping customers to decide what phone was best with even greater ease.
EE stores got a refresh this year with a new open-plan design making it easier to interact with staff and see products. As well as brilliantly showcasing all the latest handsets the new layout also brought the brand’s connected product range to customers like never before. EE also led the way in encouraging older customers to visit the store with its ‘Techie Tea Parties’, which spread digital learning to the senior market.
Over the last year Vodafone has improved its store format to make its handset range more accessible to customers. With a broad range of products on show and staff well-tuned in to customer needs, there’s rarely been a better time to pop into a Vodafone shop.
O2 stores continued to be a great place to go to if you had a question about your phone or a query about your contract. The brand’s gurus are some of the best in the business when it comes to product knowledge and tips. It’s thanks to these highly skilled individuals that visits to O2 stores become such an informative and worthwhile trip.