Getting a customer to sign on the dotted line is all very well but it is keeping them happy that takes the most effort. Answering their queries across a range of outlets, whether social, email, over chat, in-store or over the phone and a range of freebies and goodies stuffed in with not just long-term contract deals but also SIM-only and PAYG ones are a guaranteed route to success.
The biggest, most solid and arguably most well known brand has some of the most well known freebies associated with their plans. Customers get three months unlimited UK data when they start their contracts, with a range of benefits that have become so synonymous with Vodafone that most can reel them off by rote, customers can pick one of the following for free be it Netflix, Spotify Premium, NOW TV Entertainment Pass or Sky Sports.
The network got 10,000 brits flocking to their stores for the annual Techy Tea Party Day where 2500 volunteers showed people the ins and outs of tech and the benefits of the internet. Customer care went beyond keeping in touch with their customers and EE have an excellent range of 4G handsets and tablets that promise super fast speeds on media guzzling. A range of benefits, all harnessing their 4G network await new customers and old, including WiFi calling, no extra charge for 4G plans.
There’s also £1 movies, 3 for 2 on all accessories and special entertainment offers on theatre, family events, comedy and music for consumers.
An award winning easy navigation website is the icing on the customer care cake that O2 are dishing out this year. This is on top of their increasing their number of assistants who man their Live Chat and social media channels. The network has played into the customer’s love with their ‘Be more dog’ adverts and are currently surfing the wave of popularity with their England rugby team sponsorship and #weartherose campaign.
With one of the most interesting, friendly and approachable brand twitter accounts, all customers are guaranteed to find answers with a twist of humour. Their catalogue of perks is robust and with some of the best deals on handsets, they have very quickly found favour with their shoppers.
Free roaming in 18 countries, great data packages and a network that is genuinely trying to show it cares by picking up the consumer’s voice with their #makeitright campaign. Their AYCE data plans pack a punch and on the money, and they were the first to introduce free 0800 calls. Their PAYG rates don’t expire, all their phones come unlocked and Three inTouch ensures your calls connect over WiFi if network strength drops. And if this is not enough, their in-store customer experience has won awards, including ours and they are known for the best deals on iPhone.