This year, our awards are 100 percent voted for by readers.
We asked members of the Mobile Choice consumers club, as well as a wider audience of 80,000 consumers, to rate the network they use based on its internet coverage, quality of voice calls, bespoke deals and benefits they receive.
2015 saw EE embark on a quest to bring 4G to the masses and 80,000 Mobile Choice survey takers were impressed by this. The UK’s biggest network got even bigger; offering customers 4G coverage in more places than anyone else. When it wasn’t converting more customers onto its super-fast mobile service it was rolling out 4G coverage across the country.
Survey respondents said that they liked the fact that EE’s coverage was more comprehensive than its rivals and votes were cast based on EE’s commitment to filling in those pesky coverage blackspots. EE was also the first operator to introduce integrated WiFi calling on flagship Apple and Samsung devices. A move that enabled customers to make and receive calls on the London Underground, the benefits of which are debatable!
EE also endeared itself to our survey respondents by introducing new and exciting services for its customers throughout the year. It launched its EE TV package, which took multi-screening up a gear, and its 4GEE Action cam, which provided live streaming capabilities beyond anything users has experienced before. The operator also made strides in the customer rewards space by offering its customers films for just £1 with streaming service Wuaki.tv.
Our respondents told us that it was the two Rs; Rewards and Refresh, that were once again responsible for holding up the brand affiliation and customer loyalty that O2 enjoyed.
For a start, the operator’s reward scheme is ace with rewards ranging from £1 lunches on Mondays to exclusive access to tickets for the biggest acts at the O2, so it’s not hard to see why customers stick with the operator for as long as they do. And when it comes to tariffs, Refresh separates out network and device charges, while allowing consumers to have the latest handsets. Score!
Vodafone’s red logo was everywhere during the last year. The operator made it its mission to encourage customers onto its 4G network in 2015. Not only did it offer unlimited data for the first three months on all its Red plans, but Vodafone also boasted an impressive number of premium content offerings by continuing to provide its Sky Sports and Spotify packages to great effect.
The network impressed many with its range of own-brand devices, which offered great specs for a low price. Vodafone also brought integrated WiFi calling to its customers in 2015.
This year Three vowed to “Make it Right” with the help of Jackson, the singing purple puppet. As well as dancing around with Three customers, the puppet was on hand to tell customers that many more countries had been added to the operator’s international saver and ‘feel like home’ call abroad services.
The puppet also had a few tricks up his sleeve when it came to devices too; landing exclusive deals to stock the much heralded Honor handsets. Over the course of the year ‘Jackson’ kept prices low and improved the brand’s customer service, making it a very successful year for all at Three.