Vodafone streams Madonna

02 May 2008

Vodafone customers watch New York show live on their mobile

Madonna's latest concert was watched by Vodafone customers around the globe. The show was broadcast live from New York's Roseland Ballroom on the Vodafone live! portal. Streamed to 14 countries, including the UK, Spain and New Zealand, Vodafone customers were able to select various camera angles to get the best view of the stage, while sharing views and opinions with other online show goers. The show was repeated on 5 May. To apply for tickets to watch the replay, click on the following link www.vodafone.com/music.

The show celebrated the release of Madge's new album Hard Candy, whose tracks were made exclusive to Vodafone customers in the week prior to the concert. Seven tracks were made available for download with each one remaining live for 24 hours before being replaced by the next. The first single from the album, ‘4 minutes' became Vodafone's biggest ever single downloaded track on Vodafone live!