Virgin Media to launch free landline to mobile calls

01 February 2010

Unlimited calls to Virgin mobiles will be included in Virgin landline packages

Wow, telcos just wanna do good. Just a week after T-Mobile announced its new consumer-friendly flexible tariffs, Virgin Media is going full throttle and offering unlimited landline-to-mobile calls for Virgin customers.

Users of Virgin Phone, its landline service, will be able to make free calls to Virgin mobiles for no extra charge. Customers on its highest-use Virgin Phone XL plan will be able to make these calls anytime; customers on the L plan can make free mobile calls on evenings and weekends; while customers on the M plan are restricted to weekends only.

Graeme Oxby, executive director of mobile and telephony at Virgin Media, said the success of its 'quadplay' strategy - offering its broadband, TV, mobile and landline services as one - demonstrated customers were looking for 'exceptional value by bundling more services together'.

Half a million, or 10% of, Virgin Media customers currently subscribe to all four of its services, while its landline service has over four million customers.

Virgin Phone packages go for £11.99 (M), £15.44 (L), and £19.94 (XL). More details at the Virgin Media homepage.