Fitbit in a shopping spree; buys Vector after Pebble

Just a month after completing its acquisition of Pebble, Fitbit has now acquired Vector, yet another formidable player in the luxury wearables market.

Like Pebble, Vector will cease development of new wearables and its engineering talent will now work for Fitbit.

Fitbit has completed the acquisition of Vector, a relatively new entrant in the luxury wearables genre but which impressed us all with brilliant wearables with some awesome features and design concepts. While Fitbit has stated that this doesn't mean that it will invade the luxury wearables genre, it remains to be seen how the company intends to use Vector's patents, its ideas and its engineering talent towards furthering its own brand and offerings.

Is Fitbit buying Pebble good for the consumer?

Last month, Fitbit completed a $40 million acquisition of Pebble, a move which removed the latter as a contender in the shrinking wearables market. Following the acquisition, Fitbit announced that all Pebble products are now dead and upcoming Pebble wearables have been binned, which was basically another way of saying that Pebble was out of the way as far as the smartwatch industry was concerned. The Vector acquisition points towards the same way, with Vector announcing that new products won't be launched even though the ones it has already sold will continue to enjoy warranties and tech support.

According to tech Crunch which broke the news, the acquisition of Vector will ensure that well known names in the wearable market like Joe Santana (former CEO of Timex), Steve Jarvis (former creative lead for Timex) and Ron Spencer (former COO of Bulova, Fossil) will now work for Fitbit. Vector's software and design team, which pioneered the 30-day battery life, an e-link LCD screen and an app which worked with Android, iOS and Windows phones, is also under Fitbit's control as of now.

Defiant Apple dismisses falling Apple Watch sales

Among the best Vector smartwatches launched last year were Meridian and Luna. Both the Meridien and Luna arrived in Matte IP black and Contemporary stainless steel cases. While the round-faced Luna cost £299, Meridien was more affordable at £219. With both watches, Vector offered thirty day battery lives with two-year warranties. The watches also featured 50 metre water resistance, compatibility with iOS, Android an Windows and communicated through Bluetooth low energy technology. Buyers were able to choose from various strap designs at no extra cost. These included a 22mm stainless steel 3-link bracelet, 22mm black, grain black or brown leather straps with stainless steel buckle and a luxury silicone strap with stainless steel buckle.

Source: Tech Crunch

Top Articles

MobileChoice Competition

Leave a Comment