Earlier this year, we saw Leica Camera AG enter the smartphone photography space through a partnership with Huawei. The result was the Huawei P9- a decent smartphone featuring dual rear cameras which work pretty well as a tag team, bringing in clarity, detail and crispness to images, especially low light ones. Each of the dual-cameras, namely the RGB and the monochrome ones, specialize in bright colour and black and white imaging respectively.
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Kodak, a well-known camera giant, has now takes its first steps in the smartphone photography genre with the launch of the KODAK EKTRA smartphone. The company claims that its cameras feature everything that it has so painstakingly developed over the years and includes new innovations in smartphone photography, including brilliant image quality, media management and low light photography.
"“Kodak has a rich history in imaging technology and the launch of the KODAK Smartphone today demonstrates our ongoing commitment to bringing the latest advances in photography to consumers. The original KODAK EKTRA Camera was launched in 1941 and in its latest reincarnation, opens up a world of creative opportunities to all who care about photography,” said Jeff Clarke, Chief Executive at Kodak.
The camera suite in the KODAK EKTRA includes a 21-MP rear camera, a 13-MP front camera and a custom-built camera app which can be controlled by intuitive haptic touch and which you can adjust to your preferred settings like HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh. If you're not too sure which mode would suit a particular landscape, there's also a Smart Auto mode which auto-selects the best-suited mode for particular locations. If you're adept at managing camera controls, you will be able to manually adjust exposure, ISO, focus, white balance and shutter speed.
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For low light photography, KODAK EKTRA brings in ARCSOFT Night Shot technology which combines with a Kodak lens to make more light available to the sensor and can also reduce blur and ISO noise and brighten underexposed areas. Other features in the smartphone include a a dedicated dual press shutter button and a Super 8 app which you can use to impart professional effects to images and an editing software from Snapseed.
The 21-MP rear camera includes an f/2.0 aperture, Phase Detection Auto Focus, Optical Image Stabilisation and a Dual LED flash and the 13-MP front camera will arrive with a larger f/2.2 aperture and Phase Detection Auto Focus. Aside from the cameras, KODAK EKTRA features specifications like 32GB of on-board storage, 3GB of RAM, stock Android 6.0 Marshmallow operating system and a powerful 3,000 mAh battery with an USB Type-C charging port. The phone will be available to purchase later this year and will be priced at £449.