During its quarterly earnings call, BlackBerry confirmed that it will, going forward, concentrate on software and will outsource device manufacturing to its partners. The decision did result in a slight increase in BlackBerry's share prices and seems well-timed given that BlackBerry managed to sell a mere 400,000 handsets in the last quarter.
Rumours suggest BlackBerry is packing up phone business
However, BlackBerry CEO John Chen has now told BNN that even after handset manufacturing is outsourced, the company's iconic physical QWERTY keyboard will 'continue on' and that the company will license the manufacturing rights of QWERTY keyboards to its partners.
What this basically means that BlackBerry will from now on work exclusively on creating new Enterprise solutions that will work with Android OS and may continue to release phones in the future which have been manufactured by its partners. As of now, the company is putting all its money on its proprietary Hub+ services which let Android device users enjoy BlackBerry's security and productivity features without having to buy a BlackBerry phone.
Among the services that the BlackBerry® Hub+ for Android brings in is the Hub itself which will let you compose emails and posts on social media, respond to messages, select email recipients from phone contacts, manage your folders and search for contacts, messages and emails effortlessly. The service will also include a Calendar, a password keeper, a place to save all your contacts, a task manager, a device search mechanism to search for emails, contacts, messages or songs, a Note keeper and a BlackBerry launcher to let you organise apps, widgets and shortcuts.
BlackBerry's Hub+ service is coming to Android Lollipop phones
As per reports and several leaks, BlackBerry is set to launch DTEK60, a follow-on smartphone after the DTEK50 and which, going by BlackBerry's announcement, will be the last phone to roll out of BlackBerry's labs. BlackBerry phones have always been ideal products for corporate and enterprise users but with the introduction of Hub+, BlackBerry has made sure that it doesn't necessarily have to compete with Android but can work with it to achieve sales and restore profitability.