With the Desire 10 Lifestyle, it seems HTC's aim was to build a mid-range phone peppered with several premium features to make it appeal more to those who don't see a point in spending in excess of £500 on a phone which they will use for a year or two at most.
To begin with, the Desire 10 Lifestyle features a larger display than HTC's flagship phone but with a more sober HD resolution which should be enough to go by unless you are looking for a phone on which you can watch movies in ultra HD quality and enjoy the crisp pixels. The 5.5-inch display, however, features a Super LCD quality display which removes the air gap between the display element and the outer glass, making the display look as bright as a Super AMOLED one. Super LCD 5 also consumes a lot less power than standard LCD ones, apart from offering better viewing angles and faster refresh rate.
The Desire 10 Lifestyle, despite being larger and wider, is lighter than the HTC 10 which may make you think that HTC may have used lightweight plastic or composite materials to build it. While HTC hasn't stated if the build is completely metal and glass, the phone features a grip-able matte finish with champhered edges and a metalling gold lining on its sides, over the antenna lines and around the rear camera to appear uniquely premium- more like a limited edition piece. The front of the phone is completely made from rugged Gorilla Glass without any noticeable curves but is good enough for a mid-ranger.
The fact that the Desire 10 Lifestyle isn't aiming for the skies is made quite clear when one takes a peep at its innards. Running Android 6.0 Marshmallow OS, the phone is powered by a Snapdragon 400 chip with four cores, each clocked to 1.6GHz. The power thus generated may not be good enough for running VR content but won't stop you from running multiple apps at the same time or making video calls. The phone will be available in two storage and RAM variants- 32GB/3GB and 16GB/2GB, decent enough for a mid-ranger but if you need more space, there's a MicroSD card slot too with a capacity of up to 2TB.
The main camera is a single 13-MP lens featuring a f/2.2 aperture, a BSI sensor and a continuous shooting mode but no OIS. The 5-MP front camera also features a similar aperture and BSI but also comes with a range of sensors to let you capture automated selfies without pressing the click button. It may be similar in resolution to the front cam in HTC 10 but the lack of OIS makes all the difference.
One field where HTC has decided to bring out the best in the Desire 10 Lifestyle is audio quality. Like the HTC 10, the phone comes with HTC's proprietary BoomSound™ Hi-Fi audio, supports Hi-Res audio quality and features Dolby Audio to offer crisp sounds when music is played through its speakers. These will also ensure greater clarity in voice and video calls. You will also be able to use a 3.5mm stereo jack to plug in your earphones or headphones.
HTC hasn't released the pricing or availability dates for the Desire 10 Lifestyle but if you wish to stay updated, you can sign up on the HTC UK website to get the latest updates from HTC itself. On the face of it, the Desire 10 Lifestyle seems like a good-looking and competitive mid-ranger but if HTC chooses to price it at upwards of £400 like it did with the One A9, the phone may not find too many takers in the coming months.
Here's a comparative specifications list of the Desire 10 Lifestyle and HTC 10: