IFA 2016: ZTE launches Axon 7 Mini with dedicated audio processor and Dolby Atmos support

ZTE today launched the Axon 7 Mini, following on the success of the Axon 7 which brought in brilliant specifications at a mid-range price point.

ATE Axon 7 Mini brings in an advanced audio experience and a smaller screen which is easier to hold and operate. 

ZTE have stormed the smartphone market with not only some great new phones this year, but also some unbelievably low-priced ones. We saw the flagship ZTE Axon 7 launch in June at just £359 featuring a 5.5" Quad HD display, 2.5D curved Gorilla Glass 4 screen, a Snapdragon 820 processor, 4GB of RAM, 64GB of storage along with 20-MP and 8-MP cameras. Then in July, ZTE launched the 6-inch ZMax Pro which was priced at just £75 and now the company has launched the Axon 7 Mini which will cost you around €299.

According to ZTE, the Axon 7 Mini comes with all the features of the Axon 7 but in a smaller 5.2-inch screen size. The first thing the company spoke about earlier today was the phone's audio prowess. Axon 7 Mini includes a dedicated audio processor from sound chip specialists Asahi Kasei Microdevices (AKM) and its Hi-Fi audio output is a result of collaborations with various audio associations including Golden Ears Conservatory of Music. The phone features dual front-facing stereo speakers which, thanks to Dolby Atmos® sound, lets the phone emit audio quality and volume similar to that of portable speakers.



Specifications-wise, ZTE Axon 7 Mini comes with a 5.2-inch display with a resolution of 1920 x 1080 pixels, an octa-core Snapdragon 617 processor which also powers the 6-inch ZMax Pro and HTC One A9 along with 3GB of RAM and 32GB of on-board storage. Running on Android 6.0 Marshmallow OS, the phone also features a 2,705 mAh battery, a fingerprint sensor on its back, a USB Type-C port for quick charging and file transfers and 16-MP rear and 8-MP front cameras. For longer usage, the phone comes with Qualcomm's Quick Charge 2.0 feature which can replenish 50% of battery capacity in just 30 minutes of charging.

Weighing at 153g, ZTE Axon 7 Mini is just 7.8mm thick, making it easy to hold and operate, and comes with a range of sensors like an accelerometer, a gyroscope, proximity sensor, geomagnetic, fingerprint and Voiceprint Verify sensors to let you perform a range of functions, including unlocking the phone. However, the phone doesn't feature NFC which means you won't be able to make contactless payments through it.

“Consumer around the world have gravitated to our AXON 7 device as it offers flagship level specs and experience at a price that is simply unbeatable.  By extending the AXON 7 series with today’s launch of the AXON 7 mini we are giving consumers more options in device size, but with the same premium performance they seek in flagship devices,” said Adam Zeng, CEO of ZTE Mobile Devices.



In Europe, ZTE Axon 7 Mini will only be available in Germany, Spain and Poland but you'll be able to buy it online from September 7th for €299 inclusive of VAT. 

While announcing the Blade V7 and Blade V7 Lite phones earlier this year, ZTE announced that it had plans to sell as many as 70 million phones worldwide this year by selling reasonably-priced phones as well as by sponsoring big brands with huge fan following at the same time.

In the United States, ZTE sponsors five professional NBA basketball teams which has helped it become the fourth largest smartphone seller in the country. ZTE is also entering into a marketing partnership with Spanish football giants Seville to gain traction in Europe, but it remains to be seen why the company isn't so keen on the UK. The company hasn't inked any deals with any Premiership clubs in the UK nor has it officially released the Axon 7 in the country so far.

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