IFA 2016: Huawei takes aim at Samsung A series with Nova, Nova Plus

Huawei today launched its new Nova and Nova Plus phones, borrowing the design concept that it implemented on the Nexus 6P last year.

Huawei Nova and Nova Plus offer mid-range specifications but a design similar to the Nexus 6P and Huawei P9.

With the Nova and Nova Plus, Huawei did two things that a lot of people didn't expect. First, the company included Qualcomm's Snapdragon 625 processors instead of its home-grown Kirin chips that power all of its popular smartphones like the Huawei Mate S, Mate 8, the P9 and P9 Plus, Honor 5X and the just-launched Honor 8.

Huawei Nova

Secondly, Huawei has, probably for the first time, priced the Nova and Nova Plus phones more than what they are probably worth. The Nova is priced at €399 in the mainland which is the same as the 5.2-inch Honor 8. but doesn't really match up to the latter given that the Honor 8 features P9's much-acclaimed Dual Camera setup, a larger display and a Kirin 950 processor which compares more with the Snapdragon 810 chip than the Snapdragon 625 which powers the Nova. In terms of pricing and specifications, the Nova and Nova Plus phones may compete effectively with Samsung's Galaxy A-series phones which aren't as premium as Galaxy S-series phones but offer decent features and specifications to buyers at comparatively lower price points.

Specifications-wise, Huawei Nova features a 5-inch Full HD display, a decent 3,020 mAh battery with Smart Power 4.0 battery saving technology, a Snapdragon 625 processor, 32GB of on-board storage, a 3D fingerprint sensor, 3GB of RAM and 12-MP and 8-MP cameras. The rear camera features 1.25um larger pixels and an imaging sensor to let you capture better pictures in low light as well as fast autofocus to let you take the right shots at the right time. The 8-MP front camera comes with features like Beauty Makeup 2.0 and Beautiful Skin 3.0 applications to let you make your selfies look better once you're done clicking.

Huawei Nova Plus

Huawei's Nova will cost €399 in Europe and will be available to purchase in Prestige Gold, Mystic Silver and Titanium Grey colour options from October. The larger 5.5-inch Nova Plus will cost €429 and will be available in similar colour options around the same time.

Among the list of upgrades that Nova Plus features over the Nova are a larger display, a more powerful 3,340 mAh battery and a 16-MP rear camera which captures more light to deliver clearer shots even in low light. Both phones will be available in single storage variants of 32GB
but looks-wise, the Nova's rear camera is placed right above the fingerprint sensor whereas the rear of the Nova Plus looks exactly like the Nexus 6P which featured a horizontal glass casing shielding the single rear camera lens and Dual LED flash buttons.


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