Amazon's new drive storage offering is truly unlimited

Amazon today announced a new unlimited storage plan which will let you enjoy unlimited drive storage for just £55 a year.

You will be able to try out the new storage plan for free for three months to test out if it works for you.

If you've been forced to reduce resolutions of your pictures to make them fit into limited cloud storage, Amazon wants to make sure that you won't have to. Its new storage offering is truly unlimited and won't stop you even if you decide to put your entire life's memories inside the drive.

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“Most people have a lifetime of photos from birthdays, holidays and everyday moments stored across numerous devices—and a lot of those people don’t know how many gigabytes they need to back all those memories up, or what it’s going to cost. With our new Unlimited Storage plan, that’s no longer something customers need to worry about. They now have an affordable, secure solution to store unlimited amounts of photos, videos, movies, music, and other files in one place—with no tiered storage options or rising fees to worry about,” said David Nenke, Director of Amazon Drive.



If you're an existing Amazon Prime member, you  can continue to enjoy your unlimited photo storage allowance but if you need to add your videos and files to the drive as well, you can sign up for a free trial today. The new Unlimited Storage plan is now available for all customers
and it depends on you if you want to subscribe now or undergo a free trial first. The latter is applicable to eligible customers and once you sign up, Amazon will let you know about their terms and conditions.

Amazon's Unlimited Storage Plan comes at a time when cloud storage plans are becoming increasingly unpredictable and subject to random changes. Back in May, the Competitions and Markets Authority said that Cloud storage services offer terms and contracts that can be changed any time, without notice or for any reason and are thus unfair to consumers and could breach consumer protection law.

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“Our review found that people find these services really valuable. However, we also heard some complaints resulting from unfair terms in contracts. If left unchanged, these terms could result in people losing access to their treasured possessions or facing unexpected charges,” said Nisha Arora, Senior Director of Consumer at CMA.

Citing the Consumer Rights Act 2015, the CMA asked cloud storage providers to ensure that consumers are provided the right information before they sign new contracts and also to ensure that their advertising should reflect the true price of the service that consumers have to pay.

The CMA advised them to review and revise their contract terms to ensure that they are not in breach of consumer laws. It has also made it clear that if any contractual terms or discretionary practices of cloud service providers are found unfair, they will not be legally binding on consumers.

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