Samsung announcement comes just a couple of days after the Galaxy Note 7 was made available to pre-order, which indicates that buyers in the UK and elsewhere have indeed placed their orders in such numbers that Samsung has had to make a candid admission.
Samsung's new Galaxy Note 7: Top 5 features
"Market reaction, combined with extremely positive feedback from our carrier and retail partners, indicates that the Note 7 will exceed our original sales forecasts for the region by some distance. As such, the number of pre-order units will be limited due to the unprecedented demand," said Conor Pierce, Samsung's vice president of IT and mobile for UK and Ireland.
Samsung had interestingly decided to limit pre-order numbers rather than shifting the release date when the handset will arrive at brick and mortar stores across Europe. Initial pre-orders for brand new devices usually peak in the first two weeks post launch and by placing a cap on pre-orders, Samsung may lose a lot of customers who may change their minds and decide to wait for the launch of iPhone 7 Plus instead.
Galaxy Note 7 pre-orders open, SIM-free handset to cost £699
To avoid confusing buyers, Samsung has launched the Galaxy Note 7 in a single 64GB variant and is selling the device for £699 SIM-free. The device is available to pre-order in Black Onyx, Silver Titanium and Blue Coral colour options and according to CNET, both Black Onyx and Blue Coral variants are currently listed as 'out of stock' on Samsung's UK website, so the chances of the Silver Titanium version to be available for pre-orders tomorrow are dim.
Given that the official release of the Galaxy Note 7 in the UK is just two weeks away, Samsung may be looking forward to satisfy existing pre-orders in the meantime along with shipping in new handsets by the hundreds of thousands for off-the-shelf sales which will begin on September 2. It will be interesting to see if the company will manage to pull off the feat in the coming days.