Given its specifications, ZTE could have easily priced the ZMax Pro at around £300 nobody would have batted an eyelid. But the phone costs just around £75 and we wonder how ZTE will make any margin out of such a price tag.
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ZTE ZMax Pro features a 6-inch Full HD display, a Gorilla Glass 3 screen, a Snapdragon 617 processor, which also powers the HTC One A9, 2GB of RAM, 32GB of on-board storage, a MicroSD card slot, 13MP HD and 5MP cameras and a powerful 3,400 mAh battery. It also fields a fingerprint sensor and runs the latest Android 6.0 Marshmallow operating system.
If you compare ZMax Pro with the rest of sub-£100 phones available in the UK, the result would be a no-contest. Even the Vodafone Smart Ultra 7, which can be called the budget phone of the year, costs £135 and is locked to the Vodafone network. Smart Ultra 7 comes with a 5.5-inch Full HD display with a resolution of 1920x1280 pixels, a MediaTek MT6755M octa-core processor, 2GB of RAM, 16GB of internal storage, an impressive 2,960 mAh battery and the latest Android 6.0 Marshmallow operating system.
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If we consider internal storage and battery life, ZTE ZMax Pro trumps Smart Ultra 7 but the two phones are pretty even when it comes to RAM, camera resolutions, display resolution and processing power. The sad fact is the ZTE ZMax Pro isn't available in the UK as yet but if it does arrive, the budget phone market might change forever for the benefit of customers.
As of now, a very similar phone that ZTE is currently selling in the UK is the Axon Mini. The phone costs £229.99 and features a Snapdragon 616 processor, Android 5.1 Lollipop OS, a 5.2-inch Super AMOLED FHD display, 13MP and 8MP cameras, a 2,800 mAh battery, 3GB of RAM and 32GB of inbuilt storage. It costs almost thrice as much as the ZMax Pro and if we'd have to choose among the two phones, we'd surely go for the latter.
Main image source: PC Magazine