Is Sony planning on launching a flagship at IFA?

Sony may launch its next flagship phone at IFA later this year, six months after the company decided to do away with Z-series phones to launch the new X-series instead.

Sony could be planning to launch yet another major phone later this year to rescue its beleaguered mobile division.

A tech website named Yibada claims that as per GFXBench, Sony is working on a new smartphone which features a Snapdragon 820 processor, 3GB of RAM, a 5.1-inch Full HD display, 32GB of internal storage and a 23-megapixel rear camera. The device has been code-named F833X but we aren't sure if it will be a X-series phone or a M-series one.

Sony may have just killed off its Xperia Z, C and M series for good

However, the specifications listed out by the site match completely with those of the Xperia X Performance which launched in the UK last month with prices starting from £549 onwards. As such, it doesn't make sense to us why Sony would launch two phones with exactly the same specifications six months apart. We would thus take the report with a pinch of salt until we get our hands on more leaks on the upcoming Xperia handset.

Sony Xperia X Performance is priced at £549 

According to Xperia Blog, even if the specifications of the upcoming handset match those of the Xperia X Performance, the new phone might feature a completely new design to appeal to premium phone buyers across the world. Even if we believe the report, going by the fact that Sony has been launching Z-series phone twice a year so far, the new phone may feature features and specifications far superior to those of the X Performance like an upgraded processor, RAM or display resolution.

Sony Xperia XA pay monthly deals are here!

The news comes not long after research analysis firm IC Insights revealed that Sony is no longer in the list of the top twelve global smartphone makers in the world. According to a report published by the firm, newcomers like TCL and Meizu from China and Micromax from India have sold more smartphones in 2015 and the first quarter of this year than Sony. Given that Sony's X-series phones in general are lot more expensive than other phones which match their specifications, it is unlikely that Sony would plot a turnaround until it releases phones with competitive price tags and new design concepts.

Back in May, a leaked presentation from Sony Mobile revealed that Sony may focus solely only on Xperia X-series phones while closing down its C and M range of phones. A Taiwanese website named ePrice revealed the presentation in which the Xperia X series was shown as the future smartphone for IoT and Cloud integration. Given that Xperia X series phones include some features of the Z series phones, like TRILUMINOS Display, edge-to-edge displays, efficient batteries and cameras, Sony may have finally decided to give the mid-priced X series a run over the premium Z series ones.

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