EE sweetens the deal for customers with free BT Sports app offer

All existing and new EE Pay Monthly customers will soon be able to access an exclusive BT Sports App on their smartphones and tablets.

The BT Sports App will be free to use for the first six months and will offer live access to all BT Sport channels.

You will be able to use the app if you have subscribed to any of EE's Pay Monthly phone or tablet deals and even if you are an EE SIM-only customer. The app will go live on July 27 and will include both live action as well as highlights of sporting events.

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The BT Sports App, the first such app from BT to be retailed through EE stores, will include coverage from BT sports channels like BT Sport 1, BT Sport 2, BT Sport Europe and ESPN. Once you download the app, you will be able to view popular sporting events like the Emirates FA Cup, the English Premier League, European Rugby Champions Cup, Aviva Premiership Rugby, MotoGP, UFC and SPFL. You will also be able to enjoy interviews, fixtures, league tables, results and video diaries.

“Our customers have been telling us for a long time that they are watching more and more sport on the go, and this summer’s European Championship football tournament has driven traffic peaks that we’ve never seen before," said Marc Allera, CEO at EE.

“Now, as part of BT Group, we are able to offer customers the chance to watch the very best in live domestic and European sport when out and about. With our ambition to reach 95% of the geography of the UK by 2020, EE customers will be able to watch Premier League football while on Hackney Marshes, or the America’s Cup in the middle of Lake Windermere,” he added.

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Once you complete your initial six-month free subscription, you will need to pay £5 a month to continue to use the app and will be free to cancel at any time of your choosing. EE has been consistently offering the fastest mobile internet speeds across the UK which makes it probably the best suited network to offer live action of the upcoming Premier League and other events.

During the recently-concluded Wimbledon championship, EE recorded the fastest median download speed of 16.6 Mbps at Wimbledon and also served up a maximum of 131.1 Mbps and 45.2 Mbps download and upload speeds respectively. Vodafone clinched the top spot in terms of median upload speeds by scoring 15.2 Mbps.

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