Will there be a non-Nexus Google handset soon? Erm, NO!

Google is planning to launch its own handset by investing in hardware and is in discussions with mobile operators, The Telegraph reports.

The move will stop the existing process of Google working with OEMs to develop Nexus smartphones with pure Android software.

Have we seen the last of 'Pure Android' Nexus phones?

The report comes not long after CEO Sundar Pichai confirmed that the company is looking at topping up future Nexus phones with new features that won't be part of Android operating systems. Pichai also said that even though Google isn't interested in manufacturing future Nexus devices itself, it will be 'more opinionated about the design of the phones' and will take control as and when it sees a need to 'push the devices forward.' The Telegraph report, if it turns out to be correct, would suggest a complete turnaround for the software giant's ambitions in less than a month.

The Telegraph report cites a senior source saying that Google will release its own smartphone by the end of the year. The phone will be the first to be manufactured by Google itself and is aimed at turning Android into a more controlled platform. “They are concerned that Android is fragmenting, that it needs to become a more controlled platform. I think they’ll seek to control it more, more like Apple,” said Ben Wood, an analyst at CCS Insight to The Telegraph.

Current Nexus devices won't get seamless Android N updates

Even though improbable, Google manufacturing its own smartphones isn't hard to imagine. The company is already manufacturing Pixel laptops running stock ChromeOS to take on the likes of Apple and Microsoft. However, recent reports indicate that Google, along with HTC and Huawei, will launch two new Nexus phones later this year and it is hard to believe that the company will launch its own smartphone alongside Nexus phones.

When speaking with Walt Mossberg from The Verge at the Code Conference earlier this month, Pichai suggested that Google may consider adding new features in future Nexus devices that won't be part of Android OS. "You’ll see us hopefully add more features on top of Android on Nexus phones. There’s a lot of software innovation to be had," he said.

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