Apple hopes to sell 2 million Apple Watch 2s every month

Apple has ordered 'higher than expected' Apple Watches and is planning to sell two million Apple Watches every month, say sources.

Contract manufacturers will start shipping chips and components for the new Apple Watch from July onwards.

As per Digitimes, the timing of the overwhelming orders for the second-generation Apple Watch suggests that Apple may launch the wearable alongside the iPhone 7 in September. Apple Watch will be powered by watchOS 3 which was launched by Apple a couple of days ago. Digitimes claims that the info was sources from people involved in the supply chain.

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'Orders for the upcoming Apple Watch have been higher-than-expected, said the sources. Judging from the orders, the sources estimated that about two million units of the new Apple Watch could be shipped monthly,' said the report. 'Sales of the Apple Watch have been a disappointment, the sources suggested. Therefore, the recent pull-in of orders for the second generation from Apple is "rather aggressive," it added.

Back in April, KGI Securities analyst Ming-Chi Kuo claimed that Apple Watch 2 may bring in substantial internal upgrades but design changes will be incremental. He added that while Apple could sell 10.6 million watches in 2015, it will sell only 7.5 million units this year as the wearables market is still 'immature.' The Apple Watch, like iPhones, may feature design changes every two years and every alternate 's' model will feature only internal upgrades.

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Apple's watchOS 3, which will power Apple Watch 2, was launched a few days ago amid much fanfare and has come with several new features which the first-generation Apple Watch lacked. WatchOS 3 has introduced a new Control Centre which will let you slide up from the bottom of the watch face to view helpful information like battery status, airplane mode, Wi-Fi connectivity and a few others. By sliding down from the top of the watch face, you will also be able to respond to messages through smart replies. A new feature named Scribble makes it easy to type messages as well.

In terms of new watch face designs, Apple has introduced Minnie Mouse with a variety of colours as well as a number of watch faces with numerals. Switching through watch face options is now easier than ever and you can do so by pressing the side button below the crown. The new OS will also enable you to perform functions on the Apple Watch like checking reminders, hailing a cab, checking fitness data and finding friends with great ease. Apple Watch can now call emergency services directly as well and can notify your emergency contacts. You can also view your Medical ID on the Watch.

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Back in May, a report by Business Insider claimed that Apple Watches would account for 40 per cent of global luxury smartwatch shipments by 2020. The report found that three times as many people favour the Apple Watch over Android smartwatches and that the rise of Apple Watch will reduce the market share of fitness bands from 53 per cent in 2014 to 42 per cent by 2020 as well.

If Business Insider's predictions are accurate, Apple would do well to order Apple Watch 2 components in bulk prior to its official release in order to meet demand across the globe. Apple is also said to be planning several new models that would range between $1000 and $10,000 price tags. The new models could be given various names like Titanium, Platinum, Tungsten or Palladium.

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  1. Guest
    Guest16th Jun 2016

    I believe Apple will achieve their sales plan, because I loved the WWDC updates! Also I recommend checking this Apple Watch app that monitors iPhone b...

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