The offer will take effect from July 1 and the best part about the deal is that the POP 4 will retail at just £89.99, which means that the free goodies will be worth a lot more than what the phone will itself be worth.
Speaking exclusively with Mobile Today, William Paterson, head of Alcatel UK said that the offer will be available to UK consumers for six weeks and that the company wants to get closer to consumers with new phones, deals and offerings.
‘This is the first consumer proposition we’ve done in the UK and it shows how we’ve developed the brand. Now is the right time to be doing these things, we relaunched the brand with new products and our market share and position has grown. We’ve got 7.5% share in the UK and are number one in the UK for prepaid. We’ve got fantastic distribution across so many channels and now is the right time be speaking to the consumer more,’ he said.
Patterson added that the company wants to reach out to consumers through its retail stores while it strives to increase its presence in the UK through significant online and digital reach campaigns.
‘We use our media campaign to push the offer and will also use our tech team to support retail which is a great asset for us to drive our consumer proposition. We’ve reached a point where we have grown dramatically, we’ve changed brand and become more consumer friendly and we are in a great deal of stores and it's time to bring it all together and take another step forward.’
If you're curious and want to be among the first to own a POP 4, you should know that the phone was among three new phones made official by Alcatel at Mobile World Congress back in February. Featuring a 5-inch HD display, POP 4 comes with a plastic body, a Snapdragon 210 processor, 8GB of internal storage, 1GB of RAM and a MicroSD slot which can take in 32GB of additional storage. The phone also features a 2,500 mAh battery, 4G compatibility along with 8-megapixel and 5-megapixel cameras.
Alcatel's offer for its POP 4 phone will be in effect from 1st of July till the middle of August. By purchasing the phone in the said period, you will be able to receive free return tickets to any of nine destinations across Europe which will include Berlin, Barcelona, Paris, Brussels, Stockholm, Amsterdam, Rome or Lisbon.