New MacBook Pro with OLED screen in the works

Apple's upcoming MacBook Pro range could be its best ever, featuring a MacBook-like design and thinner and lighter than their predecessors.

Famous for his accurate quips about upcoming Apple devices, KGI analyst Ming-Chi Kuo has set the rumour columns stirring again with his latest predictions about this year's MacBook Pro iterations.

In his latest research report, Kuo has claimed that this year's MacBook Pro will come in 13-inch and 15-inch display variants and will feature OLED displays along with Touch ID support which will replace the function keys on the keyboard.

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With Apple's upcoming iPhones expected to feature OLED displays for the first time, Kuo's latest prediction suggests that Apple might make OLED displays the new standard among all iOS devices. Kuo adds that Apple may also launch a 13-inch MacBook which will be similar to the 12-inch MacBook with Retina display.

Last month, Apple launched its latest 12-inch MacBook featuring an upgraded processor, graphics and a longer battery life. Despite being larger by an inch compared to the MacBook Air, the MacBook is 24 per cent lighter than the latter.

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"MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook. Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish," said Philip Schiller, SVP of Worldwide Marketing at Apple.

As per Kuo, while MacBook Air will be a cheaper entry-level product, Apple will market the upcoming MacBook Pro devices as its premium products. Given that Google's Chromebooks, now manufactured by a large number of players like Lenovo, Acer, ASUS, Toshiba, Dell and HP, are increasingly competing with Macs for supremacy in the laptop-genre, Apple will need to push its MacBook range a hard marketing push to retain its edge in the long term.

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Earlier this month, a report from IDC revealed that Chromebook sales in the US outpaced that of Macs in Q1 for the first time ever. The news coincided with the fact that Google Play app store will arrive on ChromeOS as early as in the middle of next month.

"The same apps that run on phones and tablets can now run on Chromebooks without compromising their speed, simplicity or security. This is good for users and great for developers – in addition to phones and tablets, they will be able to easily bring their apps to laptops. And all this is built on top of Chrome OS, so users will continue to have everything they love in their Chromebooks," said Google in a blog post. In hindsight, the development seems to be a game changer as far as the rivalry between Macs and Chromebooks is concerned.

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