Google Play store brings in the numbers, Apple keeps the money
Even though Facebook, WhatsApp and Facebook Messenger continue to be the top three downloaded apps on the Play Store, their combined contribution to Play Store revenues is miniscule. In contrast, gaming apps like Clash of Clans, Monster Strike, Puzzle & Dragons, Candy Crush Saga and Temple Run 2 let Google cash in on the popularity of Play Store. The most downloaded game on Play Store happens to be Subway Surfer, whose popularity hasn't waned a bit since it was launched. Thanks to the rise of thousands of new gaming apps, the total number of downloads on the Play Store rose by four times since 2012. The report by App Annie adds that casual-style games accounted for nine out of ten top downloaded gaming apps of all time on Play Store.
The fact that 85 per cent of smartphones globally run on Android means that the total number of app downloads on Google's Play Store outstrips those on the iOS App Store. However, Google hasn't been able to monetise its app store the way Apple has. As per App Annie, while Google has succeeded in increasing its reach in emerging markets like Brazil, India, Indonesia, Turkey and Mexico, the iOS App Store earned more revenue last year as customers spend more on apps, in-app purchases and subscriptions.
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"China was among the most important contributors as iOS downloads grew 20% from Q4 2014 to Q4 2015 and revenue doubled year over year. Google Play made impressive download share gains in the US, as its share of iOS and Google Play downloads combined surpassed the iOS App Store in 2015,” said App Annie.
Given that gaming apps have now come to the rescue of Play Store, Google has decided to make the most of it. The internet search giant has pushed an update to the Play Store thanks to which users will now be able to download and update apps from the store with greater ease. The update has also allowed Nintendo to launch its latest game as an Android app, a fact that Nintendo fans aren't likely to miss out on.