To be specifically designed to be as durable as it will be elegant, the new smartphone will launch early next year and will be ideal for customers who would either love to own a device with a Land Rover insignia or those who use smart and durable gadgets to monitor, record and help with their outdoor activities. Professional hikers, bikers and long distance runners should find it useful to own and play with once it is launched.
Pepsi P1 Android phone brought to you by Pepsi, the cola giant. For real!
To design the smartphone, Land Rover has assigned its Special Vehicle Operations team to work with Bullitt Group to perfect the design and build quality of the smartphone. The smartphone will feature Land Rover's iconic design technology and the special team will also develop bespoke apps which will come pre-installed with the handset.
“We’re delighted to have formed a partnership with Land Rover and to be helping them inject their brand values of cutting-edge design and durability into the mobile phone market. We’re confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it,” said Peter Stephens, CEO at Bullitt Group.
BMW ConnectedDrive and Rara music streaming: Hands-on
This isn't the first time that a large commercial enterprise has decided to enter the smart devices market. Two years ago, BMW partnered with British entertainment company Rara to offer music streaming services in its cars' 3G mobile internet connection provided by a Vodafone SIM card. The music streaming tech came with a 20GB hard drive to store songs that have been played recently and also pre-loaded songs which could be played by drivers in areas with no internet connection.
In November of 2015, global cola giant Pepsi launched its super-cheap P1 phablet phone in China as part of a crowdfunding project which let buyers get hold of their funded devices for an amount equivalent to £72. The Pepsi P1 phablet came with a 5.5 inch Full HD display, an octa-core Mediatek processor, 16GB of storage, 2GB of RAM and 13-MP and 5-MP cameras.