Will.i.am's new watch finally coming to the UK

Celebrity musician Will.i.am's smartwatch, which generated some favourable reviews upon launch, is now available to pre-order at Three's online store from just £22 a month.

Dial, the smartwatch, doesn't need to be tethered to a smartphone and can make calls, send texts, take pictures, browse the web and stream music on its own. Like Will.i.am says, “It is not tethered to a device, it is the device.”

Available in black, Dial debuted at London Fashion Week in February and is quite unlike any other smartwatch when it comes to functionalities. Running a 4G SIM, it features a 2MP front camera, a 1.63-inch display and a voice-activated OS named AneedA. In the watch, you'll also find Wi-Fi connectivity, GPS and  will be pleasantly surprised with a 32GB internal storage. While there is no search engine in it, services like Yelp and Wolfram Alpha will provide any info you're looking for.

You won't be able to buy a Dial watch by paying its price in one go. The watch is available on 24-month payment plans with variable upfront and monthly costs. If you pay an upfront cost of £49, you'll need to pay £22 per month for the next two years and if you pay £19 as upfront cost, the monthly cost for the next two years will be  £25. While the former plan will give you 500MB of 4G data anf 100 minutes, the latter comes with unlimited data and 300 minutes.

The most exciting bit about Dial is that it contains i.am+, a music streaming service which is completely free, lets you listen to twenty million songs and features no ads.

“Partnering with Three is a dream come true. We've been working on a vision, a product and a platform that we believe will move the needle in popular culture. This partnership with Three validates all of our hard work,” said musician Will.i.am.


“dial is an innovative product that will, for the first time, set wearers free from their smartphones but still give them the connectivity, information, entertainment and speed they expect. This partnership represents a new era and we couldn’t be more excited,” said Tom Malleschitz, Chief Marketing Officer at Three.

Dial is the product of a partnership between Three and i.am+ which is owned by Will.i.am and is based in Los Angeles. Previously, Will.i.am was a founding investor in Beats and was a recipient of a windfall when Apple bought Beats for $3 billion.

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