Sony kept it relatively low-key this year, eschewing the chance to throw a massive bash and a launch to quietly show off the Sony Xperia X and Xperia XA handsets at their booth.
We were present at the launch and played with the Xperia XA, taken by how beautiful the rose gold version was, for sometime to bring you our first impressions.
Sony Xperia XA: Look and feel
I could reel off statistics but I don’t think I will, in this instance. That's because the Xperia XA has an edge to edge screen, and it is such a surprising feature to have on a mid-ranger, that you are bound to turn the phone over in your hands when you pick it up for the first time.
With a 2.5D curved display, and barely there bezels, not only is the phone super slim, but the glass appears to wrap over the metal frame, like bubble wrap- making it brilliant for watching media on the go.
The phone is available in a choice of four colours and apart from the lime gold (a metallic yellow) that we were definitely not a fan of, the white, graphite black and rose gold looked very good. With the 5-inch HD screen stretching across, the phone is a very good fit in the palm even for those like me who fall in the petite category of human beings.
Sony Xperia XA: Processor, battery and storage
Sony have opted to go with a Mediatek processor for the XA instead of Snapdragon and it is a 64-bit octa-core one. Given that this is a mid-range device, there is no reason why the phone should not be able to hold upto most daily tasks and social media use.
The Xperia XA takes a nano-SIM and has expandable storage of upto 200GB via microSD card while internally, it has 16GB memory and a 2GB RAM.
Sony have stuffed a 2300 mAH battery here and if the battery is anything like the ones on their Z-series phones, it should last you more than a day.
With Android 6.0 Marshmallow onboard, Sony have incorporated fast-charge via Quick Charger UCH12 on the handset and 10 minutes of juicing up gives you 5.5 hours worth of time with it.
Sony Xperia XA: Camera
Given that most smartphones out there whether they are mid-rangers or premium flagships sport Sony sensors on them, we would not expect anything but the very best on phones that the Japanese manufacturers brings to the market.
And we haven’t been disappointed here, Hybrid Autofocus comes on board the 21-MP camera and this allows the user to get more blur-free shots as well as ace those low-light situations. While I couldn’t say for sure how good the tech was with my restricted amount of time with it, I cannot wait to give it a once-over when I get it for an in-depth review.
Like with most other Sony phones, the Xperia XA comes with a camera launcher button and a dedicated button for the camera to give you a more taking-pictures-with-a-traditional-camera feel when out clicking pictures with it.
The Sony Xperia XA is a very beautiful and unique looking phone, the curved display and edge to edge screen offers an immersive feeling while the phone is neither too big nor too small. Sony's great battery and camera capabilities further compliment it and if the pricing is not unrealistic, it should do well in the premium affordable market.