MWC 2016: ZTE announces two new phones, hopes to sell 70mn units this year

On the lines of Huawei and Xiaomi, ZTE now aims to achieve blockbuster sales of reasonably-priced phones while sponsoring big brands with huge fan following at the same time.

ZTE has launched its new Blade V7 and Blade V7 Lite phones at Mobile World Congress in Barcelona, thus bringing in phablet-sized phones within the £250 price range.

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“We’re proud to show off the Blade V7 and Blade V7 Lite to the world, and we’re starting here in Barcelona. We know how important smartphones are to our daily lives, especially for capturing those significant moments. Hence, we’ve designed the Blade V7 and Blade V7 Lite with that in mind. These devices are just the latest milestones in how ZTE will bring imagination and beyond to ignite our users’ mobile lives,” said Jacky Zhang, CEO of EMEA and APAC, ZTE Mobile Devices.


The Blade V7 features a 5.2-inch Full HD display with a 2.5D curved edge glass, 16GB of internal storage, a 2GB RAM, 13MP and 5MP cameras with Double Colour Flash, the latest Android 6.1 Marshmallow OS, a Mediatek 6753 chip with 1.3 GHz Octa-core CPU and a 2,500 mAh battery.

The phone also supports 4G LTE plus and features expanded Smart Sense intelligent gesture control. The phone will sadly not be available in the UK in the summer as the countries where it will be released include Germany, Spain, South Africa, Ethiopia, and Mexico.

The smaller Blade V7 Lite comes with a 5-inch display and a fingerprint scanner for biometric authentication. It has been designed for one-handed usage and comes with powerful cameras, Smart Gesture control and quick-launch apps. It will launch in Russia, Mexico, Spain, Germany and Thailand in Spring 2016.

While ZTE has not disclosed the pricing of both phones yet, Reuters claims that the Blade V7 and V7 Lite will sell for 250 euros and 150 euros respectively.

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In the United States, ZTE sponsors five professional NBA basketball teams which has helped it become the fourth largest smartphone seller in the country. ZTE is also entering into a marketing partnership with Spanish football giants Seville to gain traction in Europe. However, we haven't heard about ZTE sponsoring any Premier League club as yet.

To become one of the largest phone sellers globally, ZTE has indulged itself in a spree of smartphone launches in the last few months. Back in October, it began with the launch of AXON, AXON mini and AXON MAX phones.

ZTE goes the Microsoft way; launches three new phones

ZTE also launched three more phones in November, naming them the Blade X9, Blade X5 and Blade X3 and priced them in the range of £92 to £180.

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