B&O Play will power high quality audio in upcoming LG G5

LG's future smartphones will incorporate Bang & Olufsen's high quality audio technology thanks to an agreement formed between the two companies today.

LG is already working with B&O Play to bring in high quality sound experience to the G5 which it will launch on Sunday.

Not sure how B&O products will look in your house? Get BeoHome Design app

Incorporating the best audio experience in its phones isn't new to LG. The 5.7-inch V10 phablet is the world's first phone to incorporate 32 bit Hi-Fi DAC by ESS Technology. This technology is normally utilized by professionals to enhance sound quality of their music. The phone can also detect connected devices automatically and play music through them.

"By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones. Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market,” said Cho, President and CEO of LG Electronics Mobile Communications Company.

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The tie-up will also open up a wider customer base for B&O Play who have co-created a new Hi-Fi audio technology along with LG.

“We are very excited to work with LG. With LG’s dedication to premium smartphones, the collaboration gives us the opportunity to bring B&O PLAY’s acoustic excellence to an even broader customer base. B&O PLAY appeals to music lovers who want the best available products on the market. They are uncompromisingly innovative, without boundaries and constantly on the go and they expect the same from the headphones as well as the mobile devices they choose, so this is a perfect match,” said Henrik Taudorf Lorensen, President of B&O PLAY.

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Bang & Olufsen recently released their new BeoHome Design app which will let you check how a new product will look in your house before you buy it.

The iPad app lets you choose only Bang & Olufsen products like their loudspeakers, televisions and speaker systems and check if they match your home decor. You'll need to point your iPad's camera at the location in your home where you intend to place the product and get a visual preview. The app will also let you customize things like changing colours of the speaker fronts or TV stands and even create a virtual room to test the best location of the products.

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