Brit takes Apple to court over cracked Apple Watch screen, and wins!

A British Apple Watch user has successfully sued Apple over his cracked Apple Watch Sport's screen, and the Cupertino giant now has to refund the price of the Watch as well as pay £429 in costs.

Thanks to the ruling, Apple has also been forced to change the Apple Watch Sport's product description and has removed the bit about the Watch being scratch-resistant.

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Gareth Cross purchased a £339 Apple Watch Sport for his wife specifically because Apple said it was impact resistant. However, after just 10 days of use, he noticed a 4-5mm hairline crack on the Watch's screen.

"I noticed a tiny 4-5mm crack on the screen just 10 days after buying it. I hadn’t even been doing anything strenuous, just sitting around watching TV. When I got to work the hairline crack had got bigger so I called Apple to get it repaired," he said.

Apple told Mr. Cross that repairing the Watch wasn't covered by the warranty, forcing him to go to a small claims court claiming breach of the Sale of Goods Act. The suit went on for six months, ending with a ruling in his favour.

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"I couldn't understand why they would want to go to court over the issue, but ultimately I wanted [to] stand by my consumer rights. The case did start to become a little stressful, especially towards the end with the prospect of having to attend court to defend my claim against what was the most valuable company in the world.

"I plan to buy another Apple Watch, as for the 10 days I had it I really liked it, but I may wait until the next model is out," Cross told the BBC.

Apple claims in its website that it uses a Sapphire screen to protect the Watch's Retina display. "Next to diamond, sapphire is the hardest transparent material on earth. That makes it ideal for protecting the Retina display and the heart rate sensor. To ensure a precise fit for the case, the sapphire is cut using a diamond-encrusted wire and precision-machined into its final form. It’s then polished for many hours to produce the desired finish," it says.

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Apple Watch and its Sport and premium variants have so far been the flavours of the season. A report by Canalys, an independent analyst company revealed that in just six months after its launch, Apple sold over 7 million watches which was more than the total number of smartwatches sold by all other companies in the last one year!

Juniper Research has recently revealed that the Apple Watch boasted 52 per cent of smartwatch sales in 2015 even though it was first released in April. In comparison, Android Wear smartwatches racked up a less than ten per cent of total smartwatch sales in the same period despite fielding a number of heavily advertised ones like Samsung's Gear S2, Moto 360 2nd Gen and the recently released Huawei Watch.

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