Three offers SIM deals starting at £4 per month on its biggest SIM sale ever
Three's #makeitright campaign is aimed at reducing bill shock, promoting reasonable pricing and offering more for less, which it used to good effect during its largest-ever SIM sale during Christmas which let you buy new SIMs and pay just half the monthly cost for the first three months of your contract. Three also popularised #makeitright when it offered free Deezer Premium+ subscription for six months in November.
We asked Three what it thought about discontinuing the £17 a month contract and letting users know that they'll be moved to a £30 a month deal after thirty days.
"In March 2014, we introduced new price plans giving customers more options in the size of their data and voice bundles, as well as limits and alerts to prevent bill shock. We have a lot of tariffs that we no longer sell and moving customers to one of the new plans will ensure they can enjoy the benefits of these plans,”said Three.
While existing users of Three's £17 a month legacy contract have hit the streets in protest, a majority of them are questioning the point behind almost doubling the monthly price. Here's a few of them:
@ThreeUK Why don't you #MakeItRight and stop forcing loyal customers like myself into new plans which are almost double the price!— Nathan McLean (@nmclean77) January 29, 2016
@ThreeUK Why don't you #MakeItRight and stop forcing loyal customers like myself into new plans which are almost double the price!
Unhappy with letter from @ThreeUK - cancelling long-standing OnePlan contracts and increasing bill fr £20 to £30 a month! not #makeitright— Mark Mc (@mmcnamee) January 27, 2016
Unhappy with letter from @ThreeUK - cancelling long-standing OnePlan contracts and increasing bill fr £20 to £30 a month! not #makeitright
@Ofcom @ThreeUK already abusing their market position by doubling everyone's bill. Who knows what they'd do if they owned @O2 #makeitright— metronome (@metr0nome) February 1, 2016
@Ofcom @ThreeUK already abusing their market position by doubling everyone's bill. Who knows what they'd do if they owned @O2 #makeitright
Three may have its own reasons to increase the monthly pricing though. Ben Wood from CCS Insight told the BBC that unlimited data plans are nearing their end thanks to an exponential rise in data usage by consumers.
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"The networks are seeing huge growth in data consumption as people watch more video content at ever-higher resolutions on their smartphones. At some point certain all-you-can-eat tariffs become uneconomical," he said.
Back in October, network operators hiked access charges to service numbers like 084, 087, 09 and 118 after Ofcom unveiled a new policy which required access charges and service charges to be shown separately in bills. Starting November 3, Three increased access charges by as much as 80 per cent, thanks to which making a call to a service number now costs as much as 45p per minute.
Now pay more for calls to 118 numbers as networks hike access charges