85 percent smartphones on Android; Windows phones keep sliding!
Out of the 400 million smartphones shipped in Q4, Samsung accounted for 85.6 million, followed by Apple at 74.8 million and Huawei at 32.4 million. Other Chinese manufacturers like Lenovo and Xiaomi brought up the rear with 20.2 million and 18.2 million smartphone shipments globally.
As far as annual shipments were concerned, Samsung ruled in terms of sales if not operating profits. Out of 1.43 billion phones shipped, Samsung accounted for 324.8 million phones, ahead of Apple's 231.5 million and Huawei's 106.6 million shipments. Lenovo, thanks to its purchase of Motorola, and Xiaomi yet again crossed swords at 74 million and 70.8 million shipments respectively.
iPhone and Macbook sales send Apple's profits soaring
Despite launching just two iPhones, Apple performed admirably in the calendar year, recording growth of 76 per cent and 18 per cent in India and China over 2014 figures. On the other hand, Samsung, with as many as 171 smartphones on offer, reported a dip in its operating profits owing to decrease in smartphone sales globally.
Despite selling 324.8 million smartphones in the entire year, Samsung performed just 2 per cent better than in 2014 when it sold 318.2 million phones. The Korean phone maker suffered the most in the premium phone market where Apple and others put it to the sword.
Samsung nowhere in sight as Apple KOs 'bendgate'
"To combat Apple at the high-end, competing vendors will need to bring value to consumers to stay relevant in the market. With heavy saturation in many mature smartphone markets such as the U.S., Europe, and China, many vendors have placed a renewed focus on pushing premium-looking mid-tier devices as a new value proposition to consumers in both developed and emerging markets. Samsung has found success in this segment with its A-Series, and Huawei with its Honor brand. We expect similar devices to appear in 2016 from a variety of vendors that will focus on affordable value without neglecting performance and aesthetics" said Anthony Scarsella, Research Manager with IDC's Worldwide Quarterly Mobile Phone Tracker.
With Samsung and Apple boasting 2.1 per cent and 20.2 per cent growth in terms of smartphone sales in 2015, it seems the gap is closing very quickly and to maintain its leadership, Samsung will have to come up with new radical ideas and lower pricing points in the near future.