9 weird sales tricks from Phone Shop Idol that consumers get to endure

Phwoar! What an episode! Episode 1 of the BBC's six part series on the Shop Idol competition aired last night and featured some of the greatest minds in mobile phone retail. Here's what we learnt.

1. Each customer is full of surprises

2. Nothing sells phones like free pancakes

3. It's important to warm up before a big day of sales

4. Making a customer laugh is half the battle

5. There's no such thing as over celebrating

6. Promotions don't always attract the type of customer you expect

7. How you greet a customer sets the tone for the entire sale

8. Struggling to explain a technical term to a customer? Try using interpretive dance.

9. Working in retail is exhausting, be sure to take naps whenever you feel is right

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