Netflix usually inks deals with studios and production houses on a regional basis and runs their shows on license. If users from other regions use virtual private networks to access such content, then Netflix basically suffers a loss.
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"In coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies," said David Fullagar, VP of content delivery architecture at Netflix.
"We have a ways to go before we can offer people the same films and TV series everywhere. In the meantime, we will continue to respect and enforce content licensing by geographic location," he added. Once Netflix is able to offer all TV channels and movies on a global scale, subscribers won't have to resort to other means to access content that are not available in their regions.
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Currently, there are several private VPN servers that ask Netflix users to sign up to view content that are available in other countries. They also ask users to obtain an IP address of the country whose subscription they wish to get so that the Netflix website believe that they reside in such countries. Once this happens, they will be able to access the one-month free trial offered by Netflix.