The real reason why Apple Watch outsold Android Wear

If Apple CEO Tim Cook looks back at 2015 and wonders which Apple product was the flavour of the year, he may have to ponder for a while. However, we won't fault him if he picks the Apple Watch, for not only was the watch his first product line to be launched after he became CEO, it also ended the year as the best-selling smartwatch ever!

Juniper Research has recently revealed that the Apple Watch boasted 52 per cent of smartwatch sales in the calendar year, even though it was first released in April. In comparison, Android Wear smartwatches racked up a less than ten per cent of total smartwatch sales in the same period despite fielding a number of heavily advertised ones like Samsung's Gear S2, Moto 360 2nd Gen and the recently released Huawei Watch.

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The fun season isn't over for Apple yet, for Juniper Research believes that with the launch of Apple Watch 2 in April, the strong showing of last year will continue through 2016. 

Why is the Apple Watch so popular?

There are two answers to this question. One, it is common knowledge that Apple's apps make a lot more money than Android apps thanks to the generosity of Apple's rich customer base. With the Apple Watch completely compatible with most newer iPhones, regular iPhone users went for it. The premium tag that Apple put on the Watch along with its design and pricey editions added to the wow factor.

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The second reason is that despite bringing in great looks, Android Wear hasn't innovated much over the years. The compatibility with iPhones has just arrived and that too is limited to too few apps to justify the cost.

"The smartwatch is now a category waiting for a market. Newer devices have offered more polished looks and subtly different functions, but no large changes in device capabilities or use," said James Moar, research author at Juniper Research.

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"With smartwatch functions established, it is now up to consumers to decide if they want them, rather than technology companies providing more reasons," he added.

If you're an iPhone user, you'll have a million reasons to go for the Apple Watch, more so as Android Wear smartwatches are becoming more premium and pricier by the day despite being slightly compatible with iPhones. If device encryption and product quality are words that can be trusted, Apple has given us enough reasons over the years to cling to its products.

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