Apple announces record-breaking App Store sales during holiday season

Apple has just announced that its App Store recorded the biggest collections ever during the festive season with customer spending a staggering $1.1 billion on apps and in-app purchases during the two weeks ending January 3.

Apple's festive season data suggests that if you own an iOS device, you have definitely purchased an app or made in-app purchases during the festive season and there's a greater chance that you made a purchase on the first day of the new year. As per Apple, January 1 alone saw app downloads and in-app purchases worth $144 million.

Guess how much money Apple made this quarter... It has a lot of zeros!

“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We're grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can't wait for what's to come in 2016.”

Apple Music clocks 54 million users, features in top smartphone apps of 2015

If you're curious about which apps made it such a great season for Apple's App Store, you'll find quite a few familiar faces in there. Among the most popular apps of 2015 were Minecraft: Pocket Edition, Trivia Crack and Heads Up! as well as messaging apps like Facebook Messenger, WeChat and Snapchat. Among the top gaming apps were Clash of Clans, Monster Strike, Game of War - Fire Age and Fantasy Westward Journey. Subscription-based apps like Netflix, Hulu and Match also featured in the list.

Apart from iPhones and iPads, newer iOS products like the Apple Watch and the all-new Apple TV have also contributed towards record App Store sales during the festive season. After the new Apple TV was launched in October, buyers downloaded apps like Rayman Adventures, Beat Sports and HBO NOW in large numbers. Apps like Nike+ Running, Lifesum, iTranslate and Citymapper also proved to be the most favourite apps of Apple Watch owners.

How to step over the malware in Apple's App Store

Thanks to your app-purchasing spree, Apple has till now invested as much as $40 billion on app developers and supports an amazing 1.9 million, 1.2 million and 1.4 million jobs in the United States, Europe and China respectively.

Just before Christmas, research firm Nielsen conducted a study on app usage through January to October of 2015 in the United States.
Among Nielsen's top smartphone apps of 2015, Apple Music and Apple Maps finished in 9th and 10th position with 54 million and 46 million users respectively. On its way to the top, Apple Music left the likes of Spotify, Deezer and Tidal lurching even as social media apps like Facebook, YouTube and Instagram continued their march to the top.

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