OLED displays of Apple iPhone 7 to be developed by LG and Samsung

LG and Samsung will mass produce OLED displays for Apple's iPhone 7, says South Korean Electronics Times, just a month after reports surfaced about Apple opening a development lab in Taiwan to create future iPhone displays that will be thinner yet brighter and sharper than the existing ones.

If you've ever owned a smartphone with an OLED display, you would know that they are usually preferred over liquid crystal displays since they are thinner, brighter and offer better picture quality. This advantage could be the reason behind Apple gunning for OLED displays to compete in an industry where 4K displays are becoming increasingly prominent.

Apple trains eyes on OLED displays post-iPhone 7; LG races to ramp up capacity

The most advanced iPhone displays are currently the ones in the iPhone 6s and 6s Plus devices. These are Retina HD displays with 3D Touch technology but still fall short in terms of resolution when compared with the displays in Samsung Galaxy S6 Edge or Sony Xperia Z5 Premium phones.

If the reports that have emerged in the last couple of months are to be believed, Apple is planning to procure OLED displays in large numbers from Samsung and LG until it perfects its own OLED technology. The Cupertino giant has opened discreet laboratories in Taiwan which  house a number of engineers who previously worked for firms like AU Optronics and Qualcomm. These laboratories have been set up specifically to create future iPhone displays that will be thinner yet brighter and sharper than the existing ones, said Bloomberg.

Apple's secret development labs in Taiwan working on thinner, brighter iPhone display

In anticipation of large contracts from Apple, LG Display and Samsung Display have reportedly put together $12.8 billion to boost their OLED production capacities over the next couple of years. Apple sells over 200 million iPhones every year and unless a company has the capability to mass-produce the displays, they will not be able to claim a share in the pie.

OLEDs have some really amazing advantages in terms of phone displays like brighter vivid colours and rich and deeper blacks. The drawbacks are that this type of display dims over time and deteriorates. The first time OLED was used in a phone's display was back in 2010 when Samsung used it on its superstar Galaxy range of phones. Its phones have since grown in stature with the display being proclaimed as the best in the industry.

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