Apple trains eyes on OLED displays post-iPhone 7; LG races to ramp up capacity
Even though displays in iPhones ranging from iPhone 4 to iPhone 5s remained largely similar, Apple has started investing heavily to perfect its screens amidst strong competition from Samsung, Huawei and others threatening to steal the show.
With the release of iPhone 6s and iPhone 6s Plus in September, Apple debuted its flawless 3D Touch display. Based on pressure-based stimuli, 3D Touch responds differently to taps, light press and long press by your fingers. Apple's native apps like Maps, Music and Safari as well as third party apps optimised for iOS 9 will behave accordingly.
Apple's new 3D Touch and here's what it is all about
Ahead of the official launch of iPhone 6s and iPhone 6 Plus, 9to5Mac noted, "Force Touch will be integrated into Maps to drop new pins, into media players for pressure-sensitive scrolling, into the Calendar for adding new events, and across the system for quickly looking up word definitions."
According to a recent report in Nikkei, Apple are looking very seriously at using OLED displays in iPhones from 2018 onwards which is sending Samsung and LG into a frenzy of perfecting the R&D that goes into the displays to eliminate obvious issues with this type of display, primarily to do with it dulling over time.
Response to iPhone 6s and 6s Plus 'extremely positive', says Apple
LG has reportedly invested $8.7 billion in a facility to mass manufacture OLED displays for Apple's future iPhones, said the report.