Apple's secret development labs in Taiwan working on thinner, brighter iPhone display

Apple has reportedly opened a development lab in Taiwan whose sole purpose will be to create future iPhone displays that will be thinner yet brighter and sharper than the existing ones.

First reported by Bloomberg, the discreet laboratories house a number of engineers who previously worked for firms like AU Optronics and Qualcomm. Apple's presence in Taiwan is no secret though, as Foxconn, the largest contract assembler and manufacturer of Apple's iPhones, is based in the country.

Apple trains eyes on OLED displays post-iPhone 7; LG races to ramp up capacity

Even though displays in iPhones ranging from iPhone 4 to iPhone 5s remained largely similar, Apple has started investing heavily to perfect its screens amidst strong competition from Samsung, Huawei and others threatening to steal the show.

With the release of iPhone 6s and iPhone 6s Plus in September, Apple debuted its flawless 3D Touch display. Based on pressure-based stimuli, 3D Touch responds differently to taps, light press and long press by your fingers. Apple's native apps like Maps, Music and Safari as well as third party apps optimised for iOS 9 will behave accordingly.

Apple's new 3D Touch and here's what it is all about

Ahead of the official launch of iPhone 6s and iPhone 6 Plus, 9to5Mac noted, "Force Touch will be integrated into Maps to drop new pins, into media players for pressure-sensitive scrolling, into the Calendar for adding new events, and across the system for quickly looking up word definitions."

According to a recent report in Nikkei, Apple are looking very seriously at using OLED displays in iPhones from 2018 onwards which is sending Samsung and LG into a frenzy of perfecting the R&D that goes into the displays to eliminate obvious issues with this type of display, primarily to do with it dulling over time.

Response to iPhone 6s and 6s Plus 'extremely positive', says Apple

LG has reportedly invested $8.7 billion in a facility to mass manufacture OLED displays for Apple's future iPhones, said the report.

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