Here's the REAL reason why LG pulled the Watch Urbane 2nd Edition

It came as quite a shock when I heard that LG had pulled off the great 2nd generation follow-up to the lauded Watch Urbane abruptly off shelves. Especially because LG is one of the top three smartwatch manufacturers in the world and their watches have always reviewed well and the 2nd version of the Watch Urbane device wowed me when I saw it at Mobile World Congress in Barcelona earlier this year.

READ MORE: HANDS-ON with LG WATCH URBANE LTE & LG WATCH URBANE

More details have now emerged on the haste shown by LG for withdrawing the wearable a mere six days after it went on sale.

At the time, LG released a statement to Android Police saying: We understand that you are currently reviewing our latest smartwatch; however, late in the quality assurance process for the LG Watch Urbane 2nd Edition LTE, our engineers were made aware of a hardware issue which affects the day-to-day functionality of the device. After further investigation, the decision was made to cancel the rollout of the Urbane 2nd Edition LTE due to the complicated nature of the issue.

They have since said that the issue is to do with a never-before-used-by-LG component that had the propensity to: 'affect the user experience of the LG Watch Urbane 2nd Edition over the long term...' 

The company confirmed that the deterioration of the component would definitely have reduced image quality on the device. "For competitive and supplier relations reasons we are not in a position to communicate the specifics of the issue that led to this decision. However, what we can share is that the hardware issue was related to a new advanced component that we had incorporated in the device that had never been used in an LG wearable device before," LG said in a statement.

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"During aggressive testing over thousands of hours under severe conditions, it was revealed that this component failed to meet LG’s quality standards and could potentially impact our image quality over the life of the device." LG's watch was a very important next step in the history of wearables with its cellular connectivity and especially because they were also trying to break free from the shakles of Android Wear with their Watch Urbane LTE version which culd also be used to unlock and start Audi cars.

I really hope they are able to address the issue quickly and make a quick comeback to selling wearables soon!

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