In the entire quarter, a total of just over 5.8 million Windows phones were sold, compared to almost 300 million Android smartphones and over 46 million iPhones. Of these, Lumia phones accounted for 95 per cent of total Windows phone sales.
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Among Android phone manufacturers, Samsung led the pack in terms of volumes by selling over 83 million handsets followed by Huawei who sold 27 million. This was a happy quarter for both Huawei and Xiaomi as they grabbed 7.7 per cent and 4.9 per cent of the overall sales in the third quarter.
Even though Samsung sold 11 million more smartphones than in the same quarter of last year, its overall share went down from 23.9 per cent to 23.7 per cent. Comparatevely, Apple fared better by selling 8 million more iPhones and increasing its share from 12.5 per cent to 13.1 per cent.
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Lenovo's performance was the worst among the top five manufactures as it sold 4 million fewer phones than in the same quarter of last year and brought down its share from 7 per cent to 4.9 per cent. Huawei profited greatly from Lenovo's loss, registering 12 million more smartphone sales than in the same period last year and overtaking Lenovo in current rankings to reach the third place.
The total number of mobile phone sales (including smartphones) rose by over 16 million units in the third quarter, with Apple and Huawei being the most impressive gainers while LG and Lenovo continue to disappoint.
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"The availability of affordable smartphones in emerging markets saw consumers upgrade their 'feature phones' to smartphones more quickly because of the small price gap. Smartphone sales in emerging markets rose to 259.7 million in the third quarter of 2015 — an 18.4 percent growth over the third quarter of 2014 — while sales in mature markets saw growth of just 8.2 percent over the same period," said Anshul Gupta, research director at Gartner.