BlackBerry Priv: 5 reasons why you need to buy it right now

BlackBerry Priv symbolises a spectacular return for BlackBerry ever since the first iPhones rolled out from Apple's stable in 2007. The company took too long to fathom touchscreens and big displays but with the Priv, it’s back in the reckoning.

Here are five reasons why Priv is a phone you cannot afford not to buy, even though some might feel it is slightly steeply priced for a 1st generation product. 

We have now updated this article to add another solid reason why you should definitely consider the Blackberry Priv.

First of all, security is so paramount for the company that they are pulling out of Pakistan over government surveillance on mobile devices. If this isnt an indication of how seriously they take their name and work then nothing else can be.

This is what their CEO Marty Beard said in a blog article:

The truth is that the Pakistani government wanted the ability to monitor all BlackBerry Enterprise Service traffic in the country, including every BES e-mail and BES BBM message. But BlackBerry will not comply with that sort of directive. As we have said many times, we do not support “back doors” granting open access to our customers’ information and have never done this anywhere in the world. Pakistan’s demand was not a question of public safety; we are more than happy to assist law enforcement agencies in investigations of criminal activity. Rather, Pakistan was essentially demanding unfettered access to all of our BES customers’ information.

The privacy of our customers is paramount to BlackBerry, and we will not compromise that principle. What we said in July when rumors of Pakistan’s decision started to swirl remains true today: “BlackBerry provides the world’s most secure communications platform to government, military and enterprise customers. Protecting that security is paramount to our mission. While we recognize the need to cooperate with lawful government investigative requests of criminal activity, we have never permitted wholesale access to our BES servers.”

BlackBerry’s focus will remain on protecting corporate, government and military communications throughout the world, including in South Asia and the Middle East, wherever our technology operates. Although the Pakistani government’s directive was aimed only at our BES servers, we have decided to exit the market altogether, because Pakistan’s demand for open access to monitor a significant swath of our customers’ communications within its borders left us no choice but to exit the country entirely.

BBM Money

Blackberry are rolling out Blackberry Pay in several countries, most recently in Africa close on the heels of releasing BBM Money in Canada in August this year. Money and airtime can be transferred as easily as “as transfer(ing) photos or files.” 

The curved screen

Priv's Plastic AMOLED screen looks very similar to the displays in LG G Flex 2 and in Samsung's Galaxy S6 Edge- sharp, crystal clear and brilliant detail in terms of light and imagery.

The display is a Quad HD one with an eye-watering 540ppi and is great for checking PDFs, presentations and infographics as well.

Also read: BlackBerry Priv in-depth review - The king is back

The keyboard slider

The physical keyboard, an aspect that BlackBerry loves so much that it couldn't let go of, is smaller than the one in BlackBerry Passport but you won't consider it small in any case. It is as big as any virtual keyboard and, speaking of virtual keyboards, Priv has one too!

The lovely woven membrane back

There are two things that we like about the back of the Priv. First, it is made of an extremely grip-able membrane like woven material which prevents the phone from slipping out of our palm. A lot of flagship phones possess polished and smooth stainless steel backs which look good but don't go by the laws of friction.

Clash of the Android beauties: Blackberry Priv vs Samsung Galaxy S6 Edge

Second, the texture of the back is grey and can fit in smoothely in board rooms, conferences and your work station. You won't have to feel shy while brandishing your Priv while delivering a presentation.

Android at its purest

Unlike most phone makers, BlackBerry hasn’t spoiled the beauty of Android with any overburdening UIs. You'll experience Android Lollipop just like you'll do on any Nexus phone. A few pre-installed BlackBerry apps like BlackBerry Hub, BBM and DTEK security let you enjoy BlackBerry's services without ruining your Android experience.


The 18MP rear camera is one of the heavily-loaded ones and it won't disappoint you. It'll let you take videos and pictures at the same time and the ones we clicked made us feel pleased indeed. There’s Optical Image Stabilisation on-board as well and other features include Phase Detect Auto Focus (PDAF), Fast focus lock, HDR, 6-element f2.2 lens and Back Side Illumination (BSI2) Stacked Sensor.

Blackberry Priv promises to be a winner at a steal

We could go on and on, but we think it'll be better if you read our in-depth review of the Priv here. What we can tell you now is that Priv is a phone that 'does' last a whole day on a single charge and it won't stutter at all in the process.

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  1. Guest
    Guest22nd Feb 2016

    I am a Z30 user and I am going to get blackberry Priv soon...

  2. Guest
    Guest17th Nov 2015

    Yep, fantastic device

  3. Guest
    Guest17th Nov 2015

    I have one as a seed device...been using it since Friday and I love it so far...great camera, great battery life, and bold quality is really solid...I...

  4. Guest
    Guest16th Nov 2015

    It's an amazing and unique device and it has Blackberry's security but on an Android device. The expandable memory slot is a huge bonus and the massiv...

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