In comparison, the likes of Samsung, HTC and now Xiaomi are painting bleaker pictures of future smartphone sales across the world, especially in China where sales have stagnated.
Unlike Apple which releases only two iPhones every year, Android phone makers have been churning out dozens of smartphones within short spans to ensure higher revenues. The trend is such that newer smartphones hardly feature any defining or revolutionary upgrades over their predecessors, forcing buyers to question the point of spending so much money on basically a similar device like the one they already own.
An added factor in plummeting sales of Android phones is the steep rise in device contracts offered by network operators across the globe. New devices are now available on contracts with lesser service fees which negate the need for buying new phones. Such contracts have now put the fortunes of mobile phone retailers in peril. In the UK, Phones4u shut down its businesses while Carphone Warehouse is now offering its own contracts to stay viable in the long run.
Apple earned $11.1 billion (£7.45 billion) in profit and $51.5 billion (£33.65 billion) worth overall revenues from sales and services in the three-month period ending September 26, going with its rocketing growth cycle over the years.
A phone maker’s fortune is often linked with the quality of products it makes. If Apple's recent financial performance is considered, you can rest assured Cupertino's quest for innovation will persist in the foreseeable future.
“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams. We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week,” said Tim Cook.
As usual, Cook didn't speak on the number of Apple Watches, new iPhones or iPads sold in the period, but the overall revenues do speak for themselves. Sales outside of the United States contributed an imposing 62 per cent to the quarterly revenue.
Apple is equally bullish about the first quarter of fiscal 2016 which will cover October to December. Cupertino estimates revenues of up to $77.5 billion (£50.64 billion), operating expenses of up to $6.4 billion (£4.18 billion) and a gross margin of 40 per cent.
Guess how much money Apple made this quarter... It has a lot of zeros!
Phone users aren't really impressed with Android phones anymore