Setting your USP as a low-cost flagship killer has several complications. First, you turn yourself into a drug maker, releasing antidotes as soon as new flagships enter the fray.
Now that OnePlus 2 with prices starting at £239 is contending with existing flagships as well as rival antidotes, the company has to deal with a new complication. 3D Touch.
While fellow Chinese phone maker Huawei introduced its own Force Touch display with its Mate S to rival iPhone 6s and 6s Plus, OnePlus is yet to master that skill, commercially speaking. However, if FCC filings are anything to go by, a new OnePlus E is in the fray.
Co-founder Carl Pei had already let it be known that the company might roll out a new phone which is more powerful that OnePlus Two before the end of the year. However, the FCC filing hasn't revealed much about what the new phone is made of.
What we can confirm as of now is that the One E1005 will contain a microUSB port, a 1.9 GHz processor and a very iPhone-esque design. We haven't been able to access any further leaks on the phone as yet.
With Apple's brand new iPhones picking up pace in terms of sales, OnePlus engineers must be clocking midnight hours to roll out an antidote in double quick time. If Carl Pei is to be believed, we should expect a new OnePlus phone by Christmas eve.