All that Facebook tells us about new products comes from series of advertisements placed by online retailers and e-commerce firms. We've fallen for it several times, clicking on lovely new stuff and getting re-directed to the advertiser's own website.
This trend could end soon, not because Facebook is going to stop adverts but because Facebook is taking a plunge in e-commerce itself. Surprise surprise!
Online shopping is actually fun- you could see so much, bite your nails and ultimately buy so much without moving an inch. If Facebook gets in, all your social time and shopping time would be drawn by a single app! Goodbye, Amazon.
Emma Rodgers, head of product marketing for commerce at Facebook, is optimistic.
"We're looking to give people an easier way to find products that will be interesting to them on mobile, make shopping easier and help businesses drive sales," she says.
Just like we get to follow celebrities on their Facebook pages, you will be able to follow businesses on their Facebook pages and buy products directly from there without getting redirected. Even when you click on adverts, an expanded page will appear displaying products of a similar category.
To begin searching for products, you won't have to type in names of companies on the search bar. Instead, there will be a dedicated section on Facebook which will take you to a new page where you can browse through products offered by a large number of companies.
While Facebook's new venture will give online retail a major boost, it may endanger several e-commerce websites who won't be able to compete in terms of scale and investment in the long term.