The glittering Mobile Choice Consumer Awards ceremony took place today, celebrating the advancement of mobile phone technology for the fifteenth year running.
Based on a painstaking survey conducted across UK which resulted in over 80,000 votes, the ceremony awarded winners across several product categories.
Here's how major network operators, retailers and phone makers fared in the competition which was, for the first time in fifteen years, 100% reader voted.
Best Value Phone
The shortlist included several budget phones like EE Harrier Mini, HTC Desire 510, LG Spirit 4G, Motorola Moto G 4G (2nd Gen), Microsoft Lumia 535 and Sony Xperia M4 Aqua.
The winner emerged as the best smartphone offering the best features and unhindered performance for an affordable price. Click here to view the best value phone in the market.
Best Value Tablet
Our readers voted for the best tablet offering the best of specs, great design and is priced under £200.
Among those shortlisted were Apple iPad Mini, EE Harrier Tab, Tesco Hudl 2, Google Nexus 7, and Lenovo S8.
Click here to view the best value tablet in the market.
Tablet of the Year
This was big and we could see lines of sweat trickling down quite a few cheeks. Yours would to, if you got to choose from the impressive shortlist.
Among the shortlisted few were Apple iPad Air 2, iPad Mini 3, Microsoft's Surface Pro 3, Samsung Galaxy Tab S 10.5 and Sony Xperia Z3 Tablet Compact.
Our readers chose the tablet offering great features, optimum performance and unrivalled design, and it was this.
Phablet of the Year
Considering that almost all flagship devices launched this year are phablets or near-phablets, you don't need us to tell you that the winner of this category will indeed be the King of kings.
The mighty shortlist featured Apple iPhone 6 Plus, HTC Desire Eye, Samsung Galaxy Note Edge, Samsung Galaxy Note 4 and Sony Xperia T3.
Click here to find out the best phablet of the year.
This last-minute category was meant to celebrate a newly launched smartphone which sniped the competition in terms of looks, features, design, performance and battery life.
Among those shortlisted were the likes of Apple iPhone 6s, Samsung Galaxy S6 Edge Plus, Huawei Mate S and Sony Xperia Z5 Premium.
Click here to see who emerged as the showstopper of the year.
Almost eight out of every ten voters stood by this operator who offered the best network performance no matter where you went.
Three, O2 and Vodafone lost out again.
Best High Street Retailer
EE, O2, Carphone Warehouse, Three and Vodafone slugged it out for the coveted crown of being the best high street retailer.
Voters got to choose among retailers for the one offering the best range of latest phones, customer-friendly deals, keeping stocks of the most popular and highly-rated phones and making gadget shopping easier for you than ever.
For the second year running, this retailer bagged the honours.
Fashtech of the Year
Our readers voted overwhelmingly for the gadget that enthralled turned out to be extremely popular among gadget lovers, celebrities and sportsmen alike soon after it was launched.
Among those who lost out were FitBit Surge, Jawbone Up24, LG Watch Urbane and Sony Smartwatch 3.
Phone of the Year
Apple iPhone 6, HTC One M9, LG G4, Samsung Galaxy S6, Samsung Galaxy S6 Edge and Sony Xperia Z3 Compact were named in the shortlist for phone of the year.
This coveted and enviable award went to this gadget, vanquishing the rest with its superior tech, sophisticated looks and power-house performance.
Manufacturer of the Year
We saw a large number of smartphones launched last year, with each phone maker competing with the rest in terms of innovation, range and performance, and this manufacturer emerged as the leader of the pack, being the unstoppable brand that continually exceeds itself with launch after launch.
Smartphone giants like Apple, Samsung, Huawei, LG, Microsoft Devices, Motorola and Sony were shortlisted and what a battle this turned out to be.
Hearty congratulations to all the winners! On to next year..