All aboard the Apple 6s cart!

Apple's iPhone 6s and 6s Plus make their first appearance in retail stores today, marking another period of long queues, restless campers and infectious tech adoration.

Gadget insurer Protect Your Bubble counted a total of 297 buyers at a queue outside Apple's retail store in Regent Street. The crowd drew on high expectations from Apple's new gadgets, featuring new 3D Touch technology, 12MP cameras, iOS 9 and the highly-awaited Rose Gold variants.

Getting larger by the day, the queue took shape as early as on Wednesday morning. While conversing with those in the queue, the insurer found around 45 per cent of them were waiting to get their hands on the iPhone 6s, 27 per cent on the larger iPhone 6s Plus and the rest wanted both gadgets.

With around 56 per cent of the waiting mob buying new iPhones every year, a lot of them were there because either their existing iPhones had become obsolete or because they were simply bored with them.

Despite keeping sizes static, Apple's intent to sell the new iPhones on internal upgrades only seems to be winning over the masses. Over 47 per cent of those in queue said that they wanted to try out the new 3D Touch technology and 26 per cent said they would die if they didn't get the Rose Gold iPhone 6s.

At the O2 store in Westfield White City, a group consisting of a Viking, a panto cow, cheerleaders, a gorilla and the famous Chuckle Brothers made way for enthusiastic O2 customers to get their hands on the new gadgets without having to wait. People in the long queue were treated to endless entertainment by the 'Peculiar Queue' as Apple's devices gradually made their way in.

Similarly, John Lewis has been singing praise of Apple's brand new gadgets.

“Today we’re thrilled to be launching the Apple iPhone 6s and iPhone 6s Plus as the latest stage in our wider mobile offering. Customer response to the pre-order has been overwhelmingly positive and at our busiest period yesterday, we sold an iPhone 6s every few seconds," it said.

John Lewis is offering the iPhone 6s and the iPhone 6s Plus for £539.00 and £619.00 respectively along with a two-year Accidental Damage Cover at no extra cost. The Accidental Damage Cover will be available for those willing to purchase these iPhones on contract with Vodafone. For sim-free models of iPhone 6s and 6s Plus, John Lewis will offer its market leading two year guarantee.

The premium 128GB variants of both phones are selling at £699 and £789 at Apple's premium retail stores.

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