Samsung apes Apple again. It’s leasing phones this time

While launching the iPhone 6s and 6s Plus, Apple launched its new iPhone Upgrade Programme, a nice new trick to help you upgrade to your next iPhone without paying lump sums or falling for carriers.

The programme is more like a win-win situation for both Apple and you. While you can return your iPhone and get a new one after paying 12 monthly instalments, Apple can sell off the used one for a given sum to attain a larger per iPhone profit than it currently does.

The iPhone leasing programme holds a tremendous potential for success and hasn't escaped Samsung's attention. Just yesterday, Forbes said that Samsung is planning on starting a programme of its own!

Limited to the Galaxy stock, Samsung's programme could pave way for you to bypass carrier plans and get a new Galaxy series phone on a leasing programme lasting a year or more.
While this would make more expensive phones easier to purchase, it also seems to be Samsung's strategy to bypass operators who are slowly lifting subsidies on premium phones.

Even though Samsung hasn't confirmed on when the programme will be launched, its desperation is understandable. The profit margins of Galaxy S6 or S6 Edge phones are much lower than the iPhone 6s and 6s Plus, and Apple just made it easier to switch to iPhones by launching an Android app of its own!

With the new iPhone 6s and 6s Plus galloping ahead with record pre-orders, Samsung surely needs to come up with some ideas to counter the gap. Doesn't matter if the ideas come from Apple itself!

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