Burberry will soon be a dedicated channel on Apple Music. While this hasn't taken too long since Apple Music was launched, it seems realization has dawned in on Cupertino that British music has the power to bring tremendous upswing in its revenues.
Since you are wondering what on earth a traditional luxury brand is doing on a music streaming platform, the not-so-old Burberry Acoustic platform, which was founded in 2010 and offers you unhindered access to popular artists on its website and YouTube, will feature as a channel in the ‘Curators’ section of Apple Music.
Tom Odell, James Bay, George Ezra and Keane are hence closer to you that they ever were, along with their numerous albums, films and curated playlists. The new Burberry channel will also feature emerging stars like Lilla Vargen, Georgie and Rhodes who will perform at Burberry Womenswear show on 21st September in London and will also display their exclusive videos on Apple's music app.
“There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent. Music has always been intrinsic to what we do and I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience,” says Christopher Bailey, Burberry’s Chief Creative and Chief Executive Officer.
Once you start following Burberry's new channel on your iPhone, iPad or iPod, it wil bring to you not only musical updates and behind-the-scene stories about the artists, but will also enable you to either comment on or share these updates on social media platforms like Messages, Facebook, Twitter and email.
Featuring legendary artists like Benjamin Clementine, Rhodes, Ed Harcourt, Clare Maguire, Keane, Jake Bugg and Roo Panes, Burberry regularly commissions and curates performances that appear on YouTube and its own website. While it may not be the most comprehensive channel on Apple Music in terms of size and content, it could still be the go-to guy if you're looking for the best in the British music industry.