Pre-orders of the just launched iPhone 6s and the 6s Plus has so far been 'very strong' and can exceed the 10m mark set by the iPhone 6 and 6 Plus launched last year, says Apple.
The new iPhone 6s and 6s Plus, which came with new Rose Gold colour variants, will start selling in twelve countries this year, up from ten last year. However, the Cupertino company has so far not released any figures to support its statement.
“Customer response to iPhone 6S and iPhone 6S Plus has been extremely positive and preorders this weekend were very strong around the world. We are on pace to beat last year’s 10m unit first-weekend record when the new iPhones go on sale September 25,” said Apple.
Since the iPhone 6s and 6s Plus bring in no uniqueness in terms of size over the previous iPhones, Apple hopes to leverage sales through new features like Live Photos, 3D Touch technology and the high performance A9 chip.
Startlingly, the bulk of pre-orders have so far been received from China where, analysts suggest, smartphone sales have either stagnated or are going through a slowdown.
Since it has only been five days since the new phones were launched, it may be too early to say for sure if Apple's new iPhones will be able to beat the sales of the iPhone 6 and the 6 Plus. Walt Piecyk at BTIG Research says, "While the iPhone 6S does not carry the excitement of getting a larger form factor that customers had with the launch of the iPhone 6, we note that additional launch countries and changes in carrier plans could help pre-orders for the 6S."
While the new iPhones have generated tremendous interest among customers, only time will tell if the interest will translate into record-breaking numbers at the end of the quarter.