The Apple Watch has just been through a major makeover in what seems like another major push by Apple to shore up sales as well as to reach out to new markets.
While existing Apple Watch variants were strictly based on usage patterns, Apple has now decided to make the Sport model more 'premium' by bringing in new gold and rose gold aluminium Apple Watch Sport models.
As an added boost, Apple is also releasing the WatchOS 2 on September 16. The new operating system will bring in more watch faces and will make apps perform in a more fluid and faster manner. It will also enable third party apps to display notifications in the watch face and will give the Watch greater functionality like ability to take dictation, greater use of emoji as well as Digital Touch for drawing and sketching.
Since WatchOS 2 and iOS 9 are being made available on the same date, be sure to download the iOS 9 first as the Watch OS 2 may not work with your iPhone otherwise.
However, the Apple Watch will still retains the same battery life, screen resolution and activity tracking features as before.
The addition of new bands and case colours is still good news, for it will let you customise it even further as per your tastes. The anodised aluminium Sports model will now feature a new range of band colours like lavender, antique white, stone and midnight blue.
The silver aluminium Apple Watch Sport will also be available with new orange or blue Sport Bands, while the stainless steel Apple Watch will now come with two-toned Classic Buckle in black or saddle brown.
Along with these options, you will also be able to buy the premium Apple Watch Edition in a new 18-karat rose gold case with a midnight blue Classic Buckle.
The Sports model with all new band options and case colours will be available at prices starting at £299. Similarly, you will be able to buy a stainless steel Apple Watch for £479 onwards and the premium Apple Watch Edition for prices starting at £8000.
To bring in newer looks and more options for users, Apple has also tied up with Hermes to design the new Apple Watch Hermès collection. Featuring stainless steel Apple Watches with finely crafted leather bands in distinctive styles like Single Tour, Double Tour and Cuff, the collection will be available at prices starting at £1,000 for the 38mm model and £1,350 for the 42mm model.
Apple's quest towards making more high-end models as well as classy ones with a range of case and band options isn't without purpose. Earlier this year, Apple hired Angela Ahrendts, former CEO of Burberry and made her Senior Vice President of Retail and Online stores. At the same time, Apple laid out a 12-page advertisement of the Watch in the March issue of Vogue.
While smartwatch makers like Motorola, LG and Samsung are aiming to convert traditional watch users, Apple's main target customers are those who are more inclined towards treating watches as fashionable wearables and luxury products.