While modern smartphones, tablets and smartwatches are dependent on newer features, increased functionalities and clever marketing to keep their heads above the water, a new factor is now increasingly been employed to boost sales across gadget genres, and it's gold.
A majority of the most popular gadgets launched recently, at the IFA in Berlin or in the weeks before, principally the Galaxy Note 5 and Sony's Xperia Z5 Premium, have a Gold variant.
The Elite Gold Huawei Watch
The Xperia Z5 Premium, incidentally the world's first smartphone to feature a 4k 2160p Ultra HD display, will be available in Chrome and Black colours apart from the Gold version. It features a 64-bit Snapdragon 810 processor, a 5.5 inch display, a 23MP primary camera, a 3,430 mAh battery and up to 32GB of internal flash memory.
The trend was started last year when Apple launched its iPhone 6 flagship in Rose Gold. Even Samsung's flagship phone, the Galaxy S6, is available in Gold and so is a limited edition variant of HTC's One M9.
As you must have suspected, the trend isn't limited to smartphones or phablets. While the gold version of the Apple Watch is quite well known, brand new smartwatches like the Huawei Watch, the much-acclaimed Moto 360, LG's premium Watch Urbane Luxe and Samsung's Gear S2 smartwatches are also available in Gold.
With a 23-karat Gold casing and an alligator leather strap, the Watch Urbane Luxe will feature an exclusive deployment clasp, a circular P-OLED 320x320 245ppi display, a 410mAH battery, a Snapdragon 400 processor and sensors like a heart rate monitor and an Always-On setting that ensures the user can check the time round the clock.
The Limited Edition HTC One M9 in Gold
So while Gold has always been a flag-bearer of fashion products, its increased, and inevitable, usage in modern tech gadgets signals that the tech world is finally embracing fashion and not just saying that it is embracing it.
Even though gadgets embossed in Gold are still considered premium and are usually expensive, the recent trend of nearly every gadget maker going for gold surely points to a reality that for modern customers like us, fashion is usually as important as impressive specs and world-beating designs.